Julio Rios Email and Phone Number
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With over 12 years of experience in marketing, I am passionate about creating and executing effective marketing strategies that drive revenue and growth for the Bank. I have a master's degree in international marketing from Thunderbird School of Global Management, and I bring a global perspective and a data-driven approach to my role as Vice President, Product Marketing Manager at MUFG.
Mufg
View- Website:
- id.mitsubishi-hc-capital.com
- Employees:
- 85
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Vice President, Transaction Banking Product Marketing ManagerMufgHuntington Beach, Ca, Us
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Vice President, Transaction Banking Product Marketing ManagerMufg Dec 2022 - PresentChiyoda-Ku, Tokyo, JpManage the product marketing for the Bank's treasury management services, including commercial card, wires, and ACH. - Develop and execute go-to-market and marketing plans for new product launches and product enhancements to drive revenue for the Bank- Work cross-functionally with sales, product, technology, operations, and client service teams to develop and execute marketing strategies- Leverage qualitative and quantitative data to define opportunities and enhance marketing communications and the client experience - Drive the development of marketing sales tools and marketing communications -
Vice President, Transaction Banking Product Marketing ManagerMufg Union Bank, N.A. Jun 2017 - Present -
Assistant Vice President, Marketing ManagerMufg Union Bank Apr 2014 - PresentSan Francisco, Ca, Us -
Account ExecutiveAcento Advertising Mar 2011 - Mar 2014Los Angeles, Ca, UsManaged a cross-functional team (Strategy, Creative, Media, and Production) to develop, execute, and measure results for total market and Hispanic Wells Fargo Advertising and In-Store Advertising (ISA) campaigns:- Formulated creative briefs for total market and Hispanic Advertising and ISA campaigns- Analyzed primary and secondary research to identify key insights and a main message- Performed in-depth competitive analyses to identify industry trends and brand identities- Managed the Wells Fargo Advertising and ISA Clients by developing timelines, presenting creative briefs and creative, analyzing feedback, writing POVs, and anticipating Client needs.- Led creative brainstorming sessions and managed creative teams to develop in-store materials, as well as print, radio, digital, and television creative.- Worked with the media team to devise media plans and flowcharts that effectively target Hispanic segments through print, radio, online, and TV for regional and national campaigns.Although my primary Client was Wells Fargo, I also have experience working the Toshiba and Supervalu. -
Assistant Account ExecutiveAcento Advertising Mar 2011 - Mar 2012Los Angeles, Ca, Us
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Marketing ConsultantLone Star Regional Center Jan 2011 - Mar 2011Brought in as an independent marketing consultant for Lone Star Regional Center to write a marketing plan for an immigration-investment opportunity known as an EB-5 Visa Regional Center. Strategically designed and developed the content of the website and marketing materials to position the organization to be known for management experience, quality service, the Houston, Texas region, and economic development.
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StudentThunderbird School Of Global Management Sep 2009 - Dec 2010Phoenix, Arizona, Us -
Marketing InternCinemex Jun 2010 - Aug 2010MxImplemented an overhaul of Cinemex’s digital marketing by redesigning the website and introducing an iPhone application to be more customer friendly, resulting in higher traffic and increased customer satisfaction Prepared a business plan for a premium bowling alley with a full service restaurant and bar in Mexico by defining a clear business and marketing strategy; elements included a pricing model, menu, comprehensive industry analysis, design of a restaurant management style, and financial projections. Cinemex launched the business venture as a result. -
InternAcento Advertising May 2008 - Aug 2008Los Angeles, Ca, UsPursued cross-functional projects in account services, public relations, media, and creative to gain a broader perspective and fully understand the management of the US Hispanic marketConducted competitive research, organized grassroots events, performed website evaluation and developed media budgets for a successful advertising campaign
Julio Rios Skills
Julio Rios Education Details
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Thunderbird School Of Global ManagementMarketing -
Villanova UniversitySpanish
Frequently Asked Questions about Julio Rios
What company does Julio Rios work for?
Julio Rios works for Mufg
What is Julio Rios's role at the current company?
Julio Rios's current role is Vice President, Transaction Banking Product Marketing Manager.
What is Julio Rios's email address?
Julio Rios's email address is ju****@****ird.edu
What is Julio Rios's direct phone number?
Julio Rios's direct phone number is +183297*****
What schools did Julio Rios attend?
Julio Rios attended Thunderbird School Of Global Management, Villanova University.
What skills is Julio Rios known for?
Julio Rios has skills like Digital Marketing, Strategy, Integrated Marketing, Marketing, Marketing Strategy, Marketing Research, Advertising, Competitive Analysis, Marketing Communications, Management, Public Relations, Market Research.
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