In my role as the Design Lead for Purina's Petivity.com, I undertook the responsibility of redesigning several website sections to optimize user-friendliness. Moreover, I led the development of a design system to foster swifter collaboration among designers and cross-functional teams. This initiative was aimed at streamlining the development workflow for the entire team. Notably, during user testing for the Petivity PDP redesign, we achieved a 100% user-friendly design on the first attempt.

I am leading the development of a comprehensive design system from inception to enhance the efficiency of GoFundMe's design team. My focal points include the refinement of key design components such as buttons, hero sections, and the central element – the Fundraiser Card. This endeavor is underpinned by an unwavering commitment to in-depth user interviews, prototyping, and extensive UX research, all aimed at enabling data-driven and informed design choices.

I'm using Figma to redesign the corporate payment flow for First Republic Bank, including user research, optimized flows, and wireframes for testing. I'm collaborating with a team of UX/UI designers to develop a comprehensive design system for the bank.

I oversaw the successful launch of hooptea.com and Feedback Factory, utilizing project management skills and user-centered design techniques to optimize the user experience and drive business growth.

I led several design initiatives, including redesigning guardiandirect.com, developing key design elements for new product launches through user testing and research, and refreshing the company-wide design process for more efficient workflows.

I directed the brand redesign process, enhancing the UX/UI for critical brand elements. I also conducted comprehensive user interviews to optimize the product design, resulting in a better user experience.

As the key contributor to the development of BetQL, I oversaw its end-to-end development from concept to launch, ensuring optimal user experience through various techniques, including A/B testing and user interviews. I also led a team of two designers, managing workflows and timelines to ensure timely project completion. The success of BetQL was reflected in its acquisition by Entercom for $38 million, a testament to the value that it created. These experiences have equipped me with the skills needed to excel in the design field, including project management, user-centered design, and strategic thinking.

As the first UX/UI designer for Blade, I played a critical role in overhauling the mobile application's user interface. I collaborated closely with product managers and engineers to collect and assess user requirements, and directed a team of freelance and junior designers in fast-paced startup environments. The success of this project was reflected in Blade's subsequent valuation of $800 million. These experiences enabled me to hone my design skills and develop an expertise in user-centered design.

As part of my role at BBC, I revamped the user interface for BBC.com, focusing on responsive design while ensuring an optimal user experience. Additionally, I created and presented high-quality web and mobile application content and executed all BBC-sponsored content with precision.

- Designed the initial website concepts for over 15 agency clients.- Assisted on daily site maintenance for customers. - Managed design projects from start to finish.

- Managed a team of 5 designers and coders on multiple projects - Redesigned E-Commerce website and made daily changes.- Designed an iPhone postcard app.