COMPANY OVERVIEW:Our digital marketing agency works to drive revenue for businesses through demand generation, advertising, and aligning sales with marketing.RESPONSIBILITIES:◾ Leveraging advanced segmentation and personalization techniques in campaigns.◾ Utilizing marketing automation for audience growth.◾ Expertise in Google AdWords, Facebook Ads, and crafting marketing strategies.◾ Collaborating with businesses to enhance SEO and optimize conversions.◾ Business development and proposal preparationKEY ACHIEVEMENTS:◾ Successfully launched marketing campaigns with client business objectives.◾ Achieved consistent growth in audience reach through systematic strategies.◾ Optimized conversions for multiple businesses, tailoring to their unique needs.◾ Successfully managed up to $75k Per Month in adspend among a variety of clients

Conversion Tracking: Set up and monitor advanced conversion tracking across various platforms to ensure accurate data capture and attribution.Data Analysis: Utilized analytics tools and techniques to dissect large data sets, deriving actionable insights to inform marketing strategies.Reporting: Prepared digital performance reports for stakeholders, highlighting key metrics and optimization recommendations.Landing Page Optimization: Collaborated with design and content teams to optimize landing pages, resulting in improved user experience and increased conversion rates.Custom Coded Conversion Tracking: Developed custom tracking solutions tailored to unique campaign requirements, ensuring the capture of intricate user behaviors and conversion paths.Google Tag Manager (Server-side): Implemented and managed server-side tagging through Google Tag Manager, enabling more efficient data collection and reduced latency.Facebook CAPI (Conversions API): Configured and integrated Facebook's Conversions API to ensure privacy-compliant and accurate event tracking, enhancing the efficacy of ad campaigns.

Led the creation of an advanced CRM system using open-source toolsHelped businesses streamline operations and automate tasksOrganized sales leads data for smoother processesFound ways to make the most of their data for better results

Yellow Picnic is dedicated to simplifying healthy living by delivering whole-food nutrition right to your doorstep. Using fresh, seasonal ingredients, we craft meals that are not only flavorful and nutrient-dense but also cater to specific dietary needs. Our commitment goes beyond just food; we aim to transform lifestyles. Customers can relish in the convenience of professionally planned meals, personal meal plans, and inspiring recipes. See more at yellowpicnic.comRESPONSIBILITIES:◾ Organized and established the Limited Liability Company (LLC) structure.◾ Set up foundational financial reports to ensure transparent business operations.◾ Led the initial brand planning, setting the tone and direction for YellowPicnic's market presence.◾ Launched the official website, ensuring optimal user experience and functionality.◾ Crafted compelling website copy to effectively communicate the brand's value proposition.◾ Implemented a seamless customer onboarding process using Mautic marketing automation.◾ Designed a customer service process integrating Chatwoot for live chat support and Twilio for phone call assistance.◾ Developed initial product offers, focusing on competitive pricing and packaging strategies.◾ Spearheaded marketing initiatives for the food labels to enhance brand visibility.◾ Integrated Jitsu CDP for comprehensive data tracking, ensuring informed business decisions.◾ Utilized Google Server Side Tag Manager for in-depth website analytics and insights.◾ Implemented a subscription model on WooCommerce to foster customer loyalty and recurring revenue.KEY ACHIEVEMENTS:◾ Successfully launched YellowPicnic.com, establishing a strong online presence.◾ Enhanced customer experience through efficient onboarding and support processes.◾ Achieved consistent growth in subscriptions, validating the business model and offerings.◾ Generated 5-figure revenue within the first 3 months of launch, showcasing the brand's immediate market impact.

Funnel Construction: Designed and built robust marketing funnels tailored to specific client needs and campaign objectives.Ad Campaigns: Successfully managed and optimized ad campaigns across Facebook, Google, and programmatic platforms, achieving targeted ROI and KPIs.Strategic Leadership: Spearheaded the development of funnel strategies, ensuring alignment with overall marketing goals and objectives.Automation & Tracking: Established key campaign automations and set up accurate conversion tracking mechanisms, enhancing campaign efficiency and measurement.Google Tag Manager (Server-side): Implemented server-side tagging to streamline data collection and reduce latency, ensuring optimal performance.Account & Sales Assistance: Supported account management processes, actively participated in sales calls, and provided insightful contributions during proposal creation.Client Audits: Conducted comprehensive marketing audits for clients, evaluating current strategies and providing actionable recommendations for improvement.

RESPONSIBILITIES:◾ Implemented CRM systems and enhanced SEO through web content modifications.◾ Designed Google Ads campaigns and managed client meetings and reports.◾ Handled server optimizations for WordPress hosting and accelerated performance using Linux Server and Amazon CDN.◾ Regularly updated web content and set up email marketing autoresponders.◾ Implemented an automated online review system and tailored marketing strategies based on sales funnel analysis.KEY ACHIEVEMENTS:◾ Elevated client interactions, achieving seamless relationships and improved website visibility.◾ Streamlined operations, resulting in faster website load times and enhanced responsiveness.◾ Boosted client engagement through fresh content and efficient email marketing.◾ Optimized feedback collection with an automated review system.◾ Successfully customized marketing approaches, leading to higher conversion rates.

Invoicing Construction Contracts Business Financials.Client ServiceContracting, and Sales.Marketing Locally.