• Successfully scaled Valldoreix into a six-figure business, reaching over 1M people monthly through organic content. • Lead the strategic direction of the brand, overseeing business growth, product development, and customer engagement. • Directly manage the business supply chain, handling all communication with suppliers and ensuring efficient production workflows.• Manage a diverse catalog of +70 products, ranging from t-shirts, shorts, hoodies, crewnecks, and knitwear to accessories like hats and cardholders. • Spearhead the creative vision, ensuring each collection captures the essence of tennis both on and off the court, blending sport with lifestyle. • Handle the creative design and art direction for the brand’s website and social media, ensuring a cohesive and visually impactful presence across digital platforms.• Design the clothing’s cut and fit, creating a product that blends athletic functionality with modern, lifestyle-oriented fashion.