• Responsible for department P&L and business growth• In charge of creating the Ecommerce proposition for MEC and evangelizing it across all clients• Promoting Ecommerce solutions such as CRO, LPO, UX and A/B testing, abandonment recovery and lead acquisition across all Ecommerce clients• Integrating Performance activities to Ecommerce to bring better ROAS for Ecommerce clients (Retail and FMCG)• Collaborating directly with EMEA team to build Ecommerce capabilities in MENA region

• In charge of creating the SEO proposition for MEC and evangelizing it across all clients• In charge of optimizing the Biddable Media offering (Paid Search, GDN, YouTube, paid social) across all local and regional accounts• Overseeing Performance operations with partners (Programmatic-Xaxis, Direct Buys and PMPs)• Main point of contact across all clients for all Performance activities• Main clients across Biddable Media and SEO – Jaguar Land Rover (Auto), Eagle Hills (Real Estate), Landmark (Retail), American Garden (FMCG)• Managing a team of 6 performance specialist locally and 4 regionally• Supporting all Business Units as dotted line for all Performance activities

• In charge of creating the Seach and Content strategy for Skiddoo Singapore, Australia and Philippines.• In charge of optimizing all different performance channels to improve conversion rates. Working directly with the marketing manager to optimize SEM campaigns (Search, Display, and Remarketing), YouTube, EDMs, Social (Facebook and Twitter), and Mobile.• Working closely with Search specialist to optimize the different bidding strategies to improve bookings and ROAS• Working closely with booking aggregators to improve CPA campaigns

• Overseeing SEO operations across APAC and SEA. Managing SEO specialists from regional offices.• PM Lead in charge of creating scope of work, timeline, deliverables, and allocating resource (FTEs) for regional campaigns. • SEO lead for international clients such as Marriott, Ritz-Carlton, Singapore Airlines, Scoot, and ANZ.• Closed 6 figures regional campaigns for new clients.• Up-selling and cross-selling services and products to current clients.• Building SEO team from 2 to 6 SEO specialist and expanding Performics SEO proposition to Content, Social and Performance.• Implementing SEO strategies for Baidu, Weibo, and other China related products.• In charge of integrating SEM, SEO and Social efforts to improve ROI on regional campaigns (China – Baidu and Google).

Driving strategic solutions and execution for GroupM regional clients including APAC, Greater China and Europe:- Focus on global search and Geotargeting strategies including researching and implementation of SEO best practices for Baidu (China), Google HongKong, Google AU and Google SG.- Developing strategies for optimization across multiple social networks such YouTube, Pinterest, Facebook and Twitter.- Working closely with creative and content agencies such as TBWA, Ogilvy, PorterNovelli and others to oversee the correct implementation of strategies. - Educating key stakeholders and clients about SEO values, analytics and digital strategies. Main focus on international and regional clients such as Michelin, Chartis, Unilever, Mercedes-Benz, SingTel (Business and Personal - 4G - myBusiness - mioTV), Hotels.com and Starwood.- Evangelizing internal teams about SEO values and analytics success metrics.Specialties: - International SEO- Competitive analysis (On-Page & Off-Page)- Site audit- Keyword research and opportunity analysis- Advanced optimization strategies (A/B Testing, Landing Page Optimization, CRO)- Advanced understanding of Digital Marketing and Technology