- Developed the long-lasting disinfection business unit using copper nanoparticle technology.- Led a high-performing team, fostering collaboration and learning across the research, product development, intellectual property, and commercial departments.- Redesigned the post-COVID commercial strategy towards B2B markets, focusing on food safety. Achieved a 34% cost reduction and saved 134 million liters of water in Walmart Chile's operations; expanded operations to Walmart Mexico, Canada,… Show more - Developed the long-lasting disinfection business unit using copper nanoparticle technology.- Led a high-performing team, fostering collaboration and learning across the research, product development, intellectual property, and commercial departments.- Redesigned the post-COVID commercial strategy towards B2B markets, focusing on food safety. Achieved a 34% cost reduction and saved 134 million liters of water in Walmart Chile's operations; expanded operations to Walmart Mexico, Canada, and Central America.- Represented the company to Venture Capitals in capital-raising processes and to governmental entities such as ProChile, CORFO, and Transforma Alimentos by applying for competitive funds. Achieved recognition as one of the top 50 most innovative products in the food industry in 2023.- Fostered collaboration with other leading industry companies to integrate our nanotechnologies into materials such as concrete and plastics. Show less

- Responsible for Category Management, Channel Development, and Merchandising, focused on commercial strategic planning and brand alignment communication to the sales team, enabling the creation of customer business plans and impacting financial, production, and supply processes.- Implemented a holistic approach to Revenue Growth Management, integrating pricing, investment, and trade term and conditions strategies, promotion management, assortment planning, and optimization, improving… Show more - Responsible for Category Management, Channel Development, and Merchandising, focused on commercial strategic planning and brand alignment communication to the sales team, enabling the creation of customer business plans and impacting financial, production, and supply processes.- Implemented a holistic approach to Revenue Growth Management, integrating pricing, investment, and trade term and conditions strategies, promotion management, assortment planning, and optimization, improving budgeting and demand forecasting for efficient and profitable growth.- Led the cross-functional demand creation team involving Sales, Marketing, Trade Marketing, and Production Planning, fostering a collaborative culture and efficient information exchange to generate actionable insights.- Developed and executed investment allocation commercial policies, ensuring efficient resource utilization and maximizing Return on Investment (ROI). Show less

- Led the field execution commercial team and CPFRs, managing all Clorox product categories and the eCommerce channel, with annual revenue of $30M, representing 35% of total sales.- Developed and executed integrated commercial plans, leading the commercial relationship with Walmart and coordinating multidisciplinary teams between both companies. Responsible for the complete P&L of the client and the operation of both businesses.- Maximized business profitability and efficiency… Show more - Led the field execution commercial team and CPFRs, managing all Clorox product categories and the eCommerce channel, with annual revenue of $30M, representing 35% of total sales.- Developed and executed integrated commercial plans, leading the commercial relationship with Walmart and coordinating multidisciplinary teams between both companies. Responsible for the complete P&L of the client and the operation of both businesses.- Maximized business profitability and efficiency, regaining primary shelf space and improving the assortment available to shoppers.- Fostered internal collaboration among Purchasing, Logistics, Production, and Finance to evaluate and implement the RRP (Retail Ready Packaging) containers requested by the client. This optimization reduced replenishment times and lowered operational costs for both Walmart and Clorox. Show less

- Led the commercial team and designed the sales strategy for the Clorox Export Business unit, including product launches in key markets such as Chile, Brazil, India, Japan, and South Korea. - Developed and managed an international network of distributors. Established performance-based distribution agreements, achieving operational efficiency, reducing fixed costs for the company, and ensuring effective distribution in target markets.- Led distributor selection and evaluation process… Show more - Led the commercial team and designed the sales strategy for the Clorox Export Business unit, including product launches in key markets such as Chile, Brazil, India, Japan, and South Korea. - Developed and managed an international network of distributors. Established performance-based distribution agreements, achieving operational efficiency, reducing fixed costs for the company, and ensuring effective distribution in target markets.- Led distributor selection and evaluation process, considering their commercial structure, costs, and capacity to handle Clorox products. - Collaborated closely with global cross-functional teams to coordinate logistics, marketing, demand planning, and production, ensuring the success of export operations. Show less

- Generated annual savings of over $5M USD (0.4% of International Revenue) through the development and execution of the Value Creation International process, focusing on Profit to Serve for each country.- Led the planning and execution of key commercial function projects across various geographies, including Trade Terms & Conditions and Route To Market.- Provided support to country leaders, including General Managers and Boards, to develop and approve plans that improved profit.-… Show more - Generated annual savings of over $5M USD (0.4% of International Revenue) through the development and execution of the Value Creation International process, focusing on Profit to Serve for each country.- Led the planning and execution of key commercial function projects across various geographies, including Trade Terms & Conditions and Route To Market.- Provided support to country leaders, including General Managers and Boards, to develop and approve plans that improved profit.- Implemented structured and efficient investment frameworks through deep knowledge of ERP SAP (Order to Cash OTC) and regional commercial plans. Show less

Execute the Sales function, achieving targets in Volume, Revenue, and Profitability for:- DTT Clients: La Caserita, La Oferta, Dimarc, Prisa, Dimerk, Red Office- UTT Clients: SMU Holding (Unimarc, Mayorista 10, Alvi), Bigger SPA- Achieve and exceed the sales targets for the period.o Sales vs. Target: Idx 113% for all clients.o Sales vs. Previous Year: Idx 124% for all clients.- Execute promotional plans and campaigns for assigned clients, ensuring compliance with… Show more Execute the Sales function, achieving targets in Volume, Revenue, and Profitability for:- DTT Clients: La Caserita, La Oferta, Dimarc, Prisa, Dimerk, Red Office- UTT Clients: SMU Holding (Unimarc, Mayorista 10, Alvi), Bigger SPA- Achieve and exceed the sales targets for the period.o Sales vs. Target: Idx 113% for all clients.o Sales vs. Previous Year: Idx 124% for all clients.- Execute promotional plans and campaigns for assigned clients, ensuring compliance with compliance & control policies.- Initiate activities for the BIGGER SPA account, negotiating investment agreements and counter services.- Ensure proper execution in UTT client stores, implementing a management process using B2B information portals. Show less

Identify, prioritize and lead continuous improvement on commercial processes for countries that had implemented Promax as their Trade Investment Management Tool.- Trained and developed teams responsible for execution and maintenance of the processes in Argentina and Chile.

Developed company’s commercial processes that enabled the implementation of a Trade Investment Management Tool (Promax) together with an ERP platform change to SAPAnalysis, design, testing and implementation of Promax solution in Argentina and Chile.

Development and implementation of the Trade Marketing Strategic Plan for UTT (Hyper & Supermarkets) for all categories of cleaning market.- Led development and implementation of LED display materials (+120 PDVs) growing Poett’s shelf participation when Glade brand of SC Johnson was launched into liquid cleaners category.- In charge of setting up price lists to be presented to the Argentine Trade Secretariat- Analysis on returns of investments, searching a steady improvement in… Show more Development and implementation of the Trade Marketing Strategic Plan for UTT (Hyper & Supermarkets) for all categories of cleaning market.- Led development and implementation of LED display materials (+120 PDVs) growing Poett’s shelf participation when Glade brand of SC Johnson was launched into liquid cleaners category.- In charge of setting up price lists to be presented to the Argentine Trade Secretariat- Analysis on returns of investments, searching a steady improvement in company's margins Show less

Creation and implementation of Trade Marketing Strategic Plan for Tang and Clight brands in Modern Trade (Supermarkets) and Traditional Trade (Moms & Pops, Stores and Kiosks). - Designed, planned and implemented visibility projects in POS. Aisle Reinvention for powder beverages influencing shelf category management thru display materials.- Managed business thru Trade variables: Availability, Visibility, Loyalty, Promotions and Communication.

Create and implement Trade Marketing Strategic Plan for Tang, Clight, Royal, Don Felipe, Terrabusi, Vizzolini brands on Modern Trade channel (Supermarkets).

Consolidation of information platform corresponding to Kraft’s new distributors network (TD Network).- Designed and generated management reports for sales teams to work the new traditional trade business channel.- Developed performance indicators to measure market results, coverage level, insertion rates and repurchase of new products.- Implemented pay for performance methodology and annual competitions for the best distributors.

Started the implementation, in conjunction with IT, of an information platform for the new Territory Distributors Network.- Trained 100 distributors in different regions of the country (Capital and GBA, NEA, NOA, Litoral, Córdoba, Patagonia)