Julio Ferro is a seasoned graphic designer and consultant specialized in brand design and brand creation. He has a 20+ years experience in the design industry and leads branding projects for latinamerican markets.From 2011 until 2015 worked for Coca-Cola as Design Manager for the South Latin Division (Argentina, Chile, Perú, Uruguay, Paraguay and Bolivia markets), leading design and branding projects for both local and global brands, responsible of brand standards and was founding member of the Coca-Cola Design Excellence team. Before this position he was Director of Brandstudio Buenos Aires working for Argentina, Spain, USA, Mexico and Chile companies and brands. He was also Creative Director for FutureBrand Southern Cone and Art Director at Idemark.He's also Adjunct Professor at the Graphic Design Class and at the Postgraduate Class, both at the University of Buenos Aires.Specialties: branding, brand identity, brand architecture,brand strategy, design strategy, creative strategy, design thinking