Julio Cesar Lara Martinez Email & Phone Number

México

Mexico

• Negotiation with textile suppliers for strategic purchases of 350 million dollars for Grupo Wal-mart (Sam’s, Suburbia, Supercenter and Bodega Aurrera)
• Development, supply and implementation of programs and procedures in order to guarantee quality with the suppliers.
• Strategic implementation of supply processes from the selection of fabric to the delivery of the finished product
• Development garments for Men’s Collections.
• Development and Implementation of the Program “Construyendo” for Jeans.
• Negotiation with garment and textile suppliers (domestic and international)

México

• Led the retail marketing area for the implementation of retail programs valued in 200 million dollars. The engagement involved managing the three different areas (sales, merchandising, finance).
• Strong relationship with other affiliated companies to develop a corporate strategy for stores and marketing communication in point of sales for the brand. The strategies allowed working closely with clients.
• Development of programs focused on our target consumer considering all related to P.O.P. materials, stores designs and brand communication to all different distribution channels.
• Representative of Mexico’s filial for global strategies of Marketing from 1999 to 2002 for the distribution and segmentation of the market; financial planning, knowledge of the consumer, strategies of advertising in.
• Development and implementation of strategies and actions for the commercialization of license of accessories and new brands in Mexico, Central and South America.
• Development and implementation of new image of shops and points of sales for different levels of distribution channels.