Julio Lizarazo Email & Phone Number

Coopersburg, Pa, Us

Develop and execute effective marketing strategies to promote Lutron’s products and solutions in international markets while coordinating the projects with the communications team.My key responsibilities involve analyzing opportunities and challenges in different regions, understanding cultural nuances, tailoring marketing campaigns accordingly, and collaborating with cross-functional teams, including sales, product development, and communications, to align marketing efforts with overall business goals.Additionally, adapting the company’s messaging and branding to resonate with diverse target audiences, adhering to local regulations and standards, and building and maintaining solid relationships with international distributors, partners, and stakeholders to foster business growth and expansion.

Coopersburg, Pa, Us

Run the Latin American marketing, focusing on campaign management, development, and execution in collaboration with our business marketing and product management teams.

Tokyo, Jp

Head Sony Camera consumer business in Central and South America. Managed each product’s performance from introduction through end of life. Develop brand strategies in coordination with other product lines, such as TV and Audio. Renew go-to-market strategy and sales channels in a fast-changing market environment. Establish price positioning by segment to achieve sales and profit targets. Analyze customer behavior to decide on ad & Pro Investment and maximize ROI. Analyze monthly P&L and report to other business areas. Communicate with engineering, sales, and Japan headquarters to develop new products or enhance existing product lines.

San Diego - Us | Tokyo - Jp, Us

Create market entry/penetration strategies for PSLA (Professional Solutions Latin America) product lines establishing, enhancing and distinguishing product placement and positioning. Responsible for customer behavior research, integrated advertising campaigns, defining sales channels and pricing structure, monitoring competitive activity and identifying customer needs. Work with engineering, sales and Japan headquarters to develop new products or enhance existing product lines.

Deerfield, Illinois, Us

Responsible for the planning, quality control and integration of production and service rendering of the health institutions, as well as for the sales budget in conjunction to the production forecasting of the products.

Mba, International Finance

Mba, Finance

Bachelor Of Science (Bs), Industrial Engineering