Julio Lopez

Julio Lopez Email and Phone Number

Strategy Vice President - Retail, Reporting to the Office of the CMO, MBA - Zicklin School of Business, Co-Founder of RiseOUT @ Movable Ink
Julio Lopez's Location
New York, New York, United States, United States
About Julio Lopez

I have worked across multiple SaaS companies whose integrated solutions focused on driving digital innovation. After managing multiple teams, I am a seasoned customer success leader with a focus on digital marketing and ad tech. I consider myself driven, analytical, and have a proven track record of client retention and growth. Specialties: Email Marketing, Digital Marketing, Affiliate Marketing, SEO, SEM, Social Media, Online-to-Offline Measurement, Project Management, Account Management, HTML, APIs, Database Management, and Team Building.Check out some of my eBooks, White Papers, Guest Posts, and Webinars!

Julio Lopez's Current Company Details
Movable Ink

Movable Ink

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Strategy Vice President - Retail, Reporting to the Office of the CMO, MBA - Zicklin School of Business, Co-Founder of RiseOUT
Julio Lopez Work Experience Details
  • Movable Ink
    Strategy Vice President - Retail
    Movable Ink Jan 2024 - Present
    New York, Ny, Us
    Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow, and achieve the optimal customer experience. In email and mobile (SMS, push, rich push, in-app) we deliver 1:1 personalized experiences that motivate consumers to engage and convert.The Vice President of Strategy at Movable Ink is a pivotal role responsible for leading the company's strategic direction, expanding its global presence, and driving innovative solutions across various markets. This role demands a visionary approach to business strategy, emphasizing global market expansion, cross-functional collaboration, and the development of groundbreaking client engagement solutions.Responsibilities Include:• Global oversight on key trends, best practices, and innovation across the full spectrum of global retailers to inform our strategic recommendations. • Oversee a diverse team of Senior Directors, Directors, and other strategic personnel to mentor and develop high-potential leaders within the strategy team.• Represent Movable Ink as a thought leader in the industry through speaking engagements, publications, and participation in high-level industry forums.• Implement and monitor key performance indicators to measure the effectiveness of strategic initiatives, adjusting strategies as necessary for maximum impact.• Guide the overall strategic direction of Movable Ink’s Retail & High Growth clients and prospects, focusing on global market penetration and expansion, while developing strategies to strengthen the company's value proposition within the vertical.• Work closely with top executives, including the CRO, CMO and CPO, to align strategic initiatives with overall company objectives to facilitate seamless integration of strategies across different departments.
  • Movable Ink
    Senior Director Of Strategy, Retail Practice Lead
    Movable Ink Jan 2022 - Jan 2024
    New York, Ny, Us
    The Senior Director of Strategy is a key leadership role on the Strategy team. Responsible for owning and managing the success of a global practice, including successfully forecasting growth and churn, the role focuses on broader business delivery against company OKRs and business goals.Responsibilities Include:• Manage a team of Directors, Associate Directors, and Analysts, focused on creating and delivering on high-impact strategies for our portfolio of Retail clients.• Collaborate with the Chief Marketing Officer on annual engagement planning and resource allocation, including hiring and resource plans.• Build strong cross-functional relationships with key stakeholders in other departments.• Develop and vet new client engagement models.• Spearhead ad hoc key initiatives critical to the business as needed. • Act as team delegate for the Chief Marketing Officer on an ongoing basis.
  • Movable Ink
    Director Of Strategy, Retail Practice Lead
    Movable Ink Apr 2020 - Jan 2022
    New York, Ny, Us
    The Director of Strategy is a player-coach role, and is responsible for the success and performance of their own portfolio as well as their team, thereby continuing to perform as an IC while driving business outcomes in support of larger company goals of Growth and Churn prevention.Responsibilities Include:• Provide leadership and oversight for all retail client strategy engagements in North America and EMEA by leading the strategy team specialists to ensure specific needs for brands are being met• Define and implement, in conjunction with the SVP of Strategic Accounts, the direction of the overall retail strategy practice• Develop meaningful and productive senior client relationships to ensure strategic recommendations exceed expectations• Own and drive complex consulting projects, taking responsibility for the ultimate success of the effort via project management of cross-functional teams• Drive change in a complex, matrixed organization through effective communication of value and impact measurement• Showcase industry thought leadership via podcasts, white papers, video, media interviews, conferences, etc.• Foster an environment that encourages the development of direct reports by providing ongoing feedback, coaching, and career development support• Accountable for the effective coordination, management, and delivery of strategic initiatives and consulting engagements under the retail umbrella
  • Movable Ink
    Associate Director Of Strategy, Retail
    Movable Ink Apr 2018 - Apr 2020
    New York, Ny, Us
    The Associate Director drives quantifiable, measurable and winning strategies for applications of Movable Ink software for a select list of our most strategic accounts. In short, they help solve C-level problems with Movable Ink technology within specific vertical focuses.Responsibilities Include:• Run analysis of use cases of Movable Ink’s technology by industry and determine winning strategies and key variables.• Closely align themselves with the CX teams of the most strategic global accounts to understand their email and mobile programs and their goals. • Collaborate closely with the CX and Solutions Architecture teams to devise and sell in strategies which map to client near-term revenue and performance goals.• Work closely with the MI Product, Marketing and Product Marketing Teams to contribute to product roadmap.• Thought leadership via deliver enablement sessions, participation in partner events, authoring articles, webinars, and conference keynotes. • Act as a subject matter expert on all topics related to email marketing trends and best practices.
  • Riseout
    Founder
    Riseout Jan 2021 - Present
    Excited to announce the launch of a community called RiseOUT. We believe the gauntlet of growing up gay creates a gritty resilience that makes LGBTQ+ leaders unstoppable. Our mission is to connect and create role models for the next generation of gay business leaders. Learn more at riseout.co
  • Instacart
    Manager, Retail Operations @ Eversight Instacart
    Instacart Jan 2017 - Apr 2018
    San Francisco, Ca, Us
    Eversight (acquired by Instacart) has pioneered Offer Innovation solutions since 2013, helping many of the world's leading consumer goods brands and retailers to dramatically improve promotion effectiveness and make more efficient use of trade funds. The tech-driven solutions leverage the latest in predictive analytics, data science, machine learning, and multi-tenant cloud architecture to bring digital testing capabilities to traditional retail.Responsibilities Include:• Lead this highly strategic client relationship as the main day to day contact executing against project timelines and deliverables• Structure work for the team and lead problem solving sessions to provide clarity in dynamic and potentially ambiguous situations• Establish a high level of customer partnership and trust; leverage insight into customerprocesses, motivators, and cultural norms to garner excitement and adoption of Eversight's value proposition• Embed promotion testing capability throughout the Retailer organization working seamlesslyacross several functions of the organization• Analyze the test results, synthesizing and presenting findings as compelling stories aboutshopping behavior and promotional strategy• Be strategic-minded while leading new product development work at the customer that Eversight can continue to leverage for broader business needs• Lead the design of key customer-facing software features and new product development; work closely with a high-powered engineering team to inspire and execute on business requirements• Identify Retailer data and insight needs; work with our Data Science team to develop newanalytical methods• Identify and vet opportunities for expansion by examining Retailer business problems
  • Revtrax
    Director Of Customer Success
    Revtrax Aug 2016 - Jan 2017
    Jersey City, New Jersey, Us
    RevTrax (acquired by Neptune Retail Solutions) is a leading provider of technology solutions to help multi-channel merchants track the effectiveness of digital media on offline transactions. The RevTrax platform offers clients an unmatched ability to securely deliver, track, and optimize promotions across email, paid search, display, rich media, mobile and other digital media. The Director of Customer Success is responsible for leading the Customer Success department to ensure clients are receiving the service, value, and strategy they require. Responsibilities Include:• Work with the C-Suite to manage the evolution of the RevTrax product and help define go-to-market strategies• Responsible for running the department that manages all client relationships• Serve as the final point of escalation in addressing client concerns or issues• Educate the team to develop promotion plans and strategies, give effective presentations, and mine data for insights from reporting• Partner with Sales to secure new business, and renew existing business, by leading strategy and planning presentations• Engage with Marketing to create timely content that resonates with clients based what is happening in the space• Work directly with Tech and Product to improve the platform and create new features based on client feedback• Work cross-functionally to meet forecasted revenue goals across new and existing business
  • Revtrax
    Associate Director, Customer Success
    Revtrax Jan 2015 - Jul 2016
    Jersey City, New Jersey, Us
    Responsibilities include:• Directing the evolution of the RevTrax platform and front end systems to increase productivity and improve team functions• Defining, documenting, and enforcing process and guidelines across teams to create a nimble and effective Client Services organization• Ensuring operational standardization and excellence across the organization to clearly define and deliver the RevTrax value proposition• Managing the relationship with other departments in the larger organization with the goal of establishing clear expectations and process• Developing the careers of a sizeable team of Associate Account Managers• Managing the hiring, on-boarding, and training of new Associate Account Managers in a growing department• Educating the team to develop promotion plans and strategies, give effective presentations, and mine data for insights from reporting• Serving as the point of escalation in addressing client concerns or issues• Conducting research and keeping up-to-date on emerging technologies and trends in digital promotions to direct client strategy• Managing VP level relationships across a large number of retail and CPG accounts to build solid client relationships• Guiding clients in their efforts to improve campaigns to achieve maximum promotional effectiveness • Overseeing the overall development, implementation, and management of client's digital offer campaigns
  • Revtrax
    Senior Account Manager
    Revtrax Jan 2014 - Dec 2014
    Jersey City, New Jersey, Us
    Responsibilities include:• Oversee a diverse portfolio of strategic clients across retail and consumer packaged goods. • Work alongside clients to develop ongoing digital promotion strategies for efficient ROI attribution.• Supervise the production and implementation of client campaigns across multiple digital channels.• Manage agency and vendor relationships for a cohesive approach to varying client executions.• Serve as a point of escalation for Account Representatives and Account Managers.• Responsible for the management and development of Account Representatives.• Assist internal teams with sales initiatives, content marketing / PR data, and product enhancements.• Work with VP/C-Level management to implement organizational strategies for business scaling and growth.• Analyze client-specific industry and vertical trends to provide up to date recommendations and strategies.• Derive specific learnings and recommendations on a campaign by campaign basis to gauge success and goal set for future implementations.• Work with large data sets to deliver insightful quarterly and yearly business reviews for strategy optimization.• Manage relationships with mid to senior level contacts at the client and agency level for account growth and retention.
  • Revtrax
    Strategic Account Manager
    Revtrax Feb 2013 - Jan 2014
    Jersey City, New Jersey, Us
    Responsibilities include:• Strategically develop, implement and manage digital offer campaigns for clients.• Set up, fully test and coordinate with clients and agencies to ensure successful launch of client promotions. • Manage multiple projects at a time for different clients.• Interface with client's agencies and other vendors as necessary to ensure that all vendors are aligned.• Consult with clients regarding campaign options. Create and deliver plans, presentations and reports for clients.• Run QBRs and campaign analysis presentations for client's team.• Work with large data sets to generate various outputs, per client needs.• Generate creative solutions for promotional campaigns requiring complex approaches.• Work with digital graphics programs, such as Adobe Photoshop, to meet client creative requirements.• Contact clients on a regular basis to maintain client relationship, advise of new product and service offerings, and obtain feedback on products.• Create client case studies.• Conduct research and keep up to date on emerging technologies and trends in digital promotions as well as expand understanding of email, paid search, social, display, rich media, mobile and other digital media.• Work with marketing and engineering teams to enhance product.• Develop strategies to achieve organizational goals and analyze market and competition.• Participate in recruiting events for new hires and trade shows and other industry events.• Prepare and conduct technical/product presentations and demonstrations for purposes of education and training of new hires and peers.
  • Experian Cheetahmail
    Account Manager
    Experian Cheetahmail Oct 2010 - Feb 2013
    Costa Mesa, Ca, Us
    Account managers play a critical and essential role in production and delivery of clients' email campaigns. They are the main point of contact when it comes to managing against email calendars, executing on daily email production and answering any production related questions. Responsibilities include:• Setting up, testing, and deploying clients' e-mail marketing campaigns using CheetahMail’s proprietary, web-based application• Managing marketing calendars, trafficking assets and the complete client approval process• Interacting with clients on a daily basis and answers questions regarding production status, project questions or application inquiries• Training clients on the functionality of CheetahMail’s web-based application• Helping clients build and improve their e-mail marketing strategies• Helping clients interpret the results of their email campaigns• Managing clients' subscriber databases, including creating and updating their lists and segmenting data for targeted e-mail campaigns• Implement quality assurance processes to ensure accurate and on-time campaign delivery• Ownership of special projects from start to completion, with little supervision and oversight• Training of new account managers and mentoring of account managers in their professional development• Accountability for resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution• Identify opportunities for client growth• Work with clients on strategic planning initiatives, marketing program development, results analysis and campaign execution

Julio Lopez Skills

Email Marketing Digital Marketing Marketing Social Media Marketing Digital Media Management Customer Service Account Management Social Media Online Advertising Html Crm Strategy Spanish Ppc Marketing Strategy Customer Relationship Management Online Marketing Digital Strategy B2b Teamwork Project Management Business To Business

Julio Lopez Education Details

  • Zicklin School Of Business
    Zicklin School Of Business
    Master Of Business Administration - Mba
  • Baruch College
    Baruch College
    And Related Support Services
  • Leon M. Goldstein Science High School
    Leon M. Goldstein Science High School
    General

Frequently Asked Questions about Julio Lopez

What company does Julio Lopez work for?

Julio Lopez works for Movable Ink

What is Julio Lopez's role at the current company?

Julio Lopez's current role is Strategy Vice President - Retail, Reporting to the Office of the CMO, MBA - Zicklin School of Business, Co-Founder of RiseOUT.

What is Julio Lopez's email address?

Julio Lopez's email address is ju****@****ail.com

What is Julio Lopez's direct phone number?

Julio Lopez's direct phone number is +163127*****

What schools did Julio Lopez attend?

Julio Lopez attended Zicklin School Of Business, Baruch College, Leon M. Goldstein Science High School.

What are some of Julio Lopez's interests?

Julio Lopez has interest in Education, Environment, Science And Technology, Human Rights, Animal Welfare.

What skills is Julio Lopez known for?

Julio Lopez has skills like Email Marketing, Digital Marketing, Marketing, Social Media Marketing, Digital Media, Management, Customer Service, Account Management, Social Media, Online Advertising, Html, Crm.

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