We take pride in being among the premier providers of comprehensive services, covering sourcing, recruitment, payroll, industrial relations management, and consultation in Indonesia. Committed to excellence, we diligently adhere to all regulations concerning outsourcing in Indonesia. Our current esteemed clientele includes Goto, Astra Graphia, Save the Children, VFS Global, Black & Veatch, Frisian Flags, Universal Music Indonesia, and many other reputable organizations

We are a team of marketing consultants where real practical market experience meets innovation and expertise. The collaborative efforts of our experienced core marketing consultants, drawing from their rich backgrounds in esteemed companies like Shell Lubricants, Shell Fuel Retail, Akzo Nobel Paints, Philips Lighting, Multi Bintang, Danone, Samsung Electronics, British School Jakarta, have resulted in the successful development and implementation of transformative marketing strategies for our clients.

As Shell Fuels Network planning strategy manager of Indonesia, Hong-Kong & Singapore, I was responsible to manage Shell Retail network expansion in Indonesia, and Shell Retail network optimization in Singapore and Hong-Kong which includes:Develop Shell Retail Fuel Network Strategy: cities selection, location selection, operational model (CODO/DODO), Economics and payback period target.Hold the approval authority of Site design, Site layout, Stores design, Number of Fuel Dispenser, and Non Fuel Revenue offer before final sign off from General Manager. Responsible to develop Capital Expenditure planning for next 3 years program, and monitor capital expenditure implementation VS approved budget. Develop strategic fit offer for retail customer in each new developed site to optimize site profitability by developing the right mix of Non Fuel Revenue offer which include:• Retail Shop Strategy → based on customers segment, customer mission, and site location. • Non Fuel Revenue strategy optimization based on customer segment, customer mission and site location. o Site optimization strategy: Constantly review overall site performance with focus on site profitability, which require me to decide if we need to maintain, move or close sites in particular area and regions.

Managing end to end marketing strategy of Shell Downstream Retail in Indonesia which include:Fuel Portfolio Strategy up to 2025, taking into account car manufacturer’s engine development and fuels requirement & Government of Indonesia fuel quality regulation. Develop integrated communication strategy with balanced focus on Digital & Non Digital Strategy. Under my leadership we are the first company in Oil & Lubricants Industry in Indonesia who focus heavily in creative digital advertising which considered one of the most successful campaign Globally (Shell V-Power Launch in 2012)Payment & Bank Partners Strategy, established very strong partnership & personal relationship with key Banks Partner in Indonesia by focusing on win-win cooperation strategy. Develop loyalty program strategy: Introduce Shell Club Smart in Indonesia by 2015 with specific customer value proposition for Indonesian customers (and first of it’s kind in Global) : free 24 hours Towing Service & free medical hot line + Medical evacuation service.

I was responsible for end to end contract and procurement process, from vendor selection, bidding, award & termination in all business and function within Shell Indonesia: Retail (SPBU), Lubricants, Aviation, Bitumen, Solar, Supply & Distribution, and corporate contract. In Nutshell, I was responsible for all contracting and procurement strategy from hotels to airlines contract, fuel terminal lease contract to company car leasing, advertising agency contract to fuel road transport contract, with the support from Group procurement and contracting strategy.

I was responsible in all operational areas on site, with some key responsibilities as follow:Customer Experience → ensure consistent customer experience at all touch points on site, from Crew interaction with customers, branding on site, cleanliness, toilet experience, lighting and overall ambience of site. During my time I was able to improve customer satisfaction index from 85% to 97%, which put Indonesia one of the best score globally. Since then Shell Retail Indonesia is always consistently in Shell Global Top 5 best operational index under my direct leadership in operation. Demand planning accuracy → I am responsible to ensure that the product that we imported is aligned with sales estimation. I was able to improve the KPI of demand accuracy from 75% to 90%, by closely working with sales team, marketing team and supply & distribution team. This is key area to be managed as high accuracy demand planning will lead to optimum working capital. Pricing Strategy → I had full authority to set the pricing strategy of all Shell Retail Fuels portfolio in Indonesia, based on MOPS movement, market environment, and profitability target as my KPI. Retailers (dealer) selection and recruitment. → I am responsible to select and recruit retailers that meet our standard and also let go retailers that do not meet our standard of operation. Ensure that overall Shell Fuel Station operational cost are within the budget to ensure site profitability target are met.

Formulating and lead the execution of marketing and brand strategy of Shell Helix in Indonesia which include:• Portfolio strategy that fit with Indonesia’s automotive industry requirement• Multi Channel Pricing Strategy which include traditional channel workshop, Modern Channel Workshop (OEM) & Car Manufacturer Factory.• Through the line communication strategy - Above the line & below the line – • Market Activation strategy• Trade marketing strategy• Business planning – Volume, Revenue, Brand Investment & Profitability target• Lead Shell partnership strategy with key Car Manufacturer in Indonesia.

Formulating and lead the execution marketing strategy of Dulux Weathershield, leading decorative exterior paints brand in Indonesia

Part of Shell Global Brand and Marketing strategy team, developed global marketing strategy of Shell Helix brand, the leading motor oil brand in the world, with focus area:• Support Global Brand Manager of Shell Helix in Brand Structure Review & Evolution strategy to make Shell Helix overall brand structure, packaging design and value proposition to be much clearer and more consumer friendly even for non car enthusiast customers. • Lead Shell Helix penetration strategy & development in Brazil, India, China and Indonesia. • Lead portfolio integration and rationalization strategy of Shell Helix, Penzoil, and Quaker State brands in Latin America countries.

Responsible to lead the marketing planning process for Shell consumer lubricants business in Indonesia. Key area: Portfolio strategy, Pricing Strategy, Communication Strategy, Brand integration strategy..

Supported Consumer Marketing Manager and Sales Manager to implement the agreed promotion and marketing initiatives planMonitored the brand price positioning against competitors and gave insights to the Marketing Manager and Sales Manger about competitors’ price movement. Analized and recommended pricing strategy to marketing manager. Conducted a competitor intelligence activities (communication spends, consumer promotion, trade promotion) and gave feed back to Sales Manager, Marketing Manager, and sales team about the tactical program to fight competitor’s activities on the ground.

Sales executive of Shell lubricants consumer product to key account customer, and account manager for Shell lubricants consumer distributors in Jakarta and partially Sumatra region. Succesfullty lead the penetration of Shell consumer lubricants products from being unrecognised brand during the introduction period in Indonesia (1996) to become one of the most preffered lubricants brand in Indonesia.

Managed customer daily banking activities such as account opening, loan application, transfer, and other related bangking activities. Listened to customer needs, problems, or inquiries, and gave the right advice or directing the customer to the right party who can handle them best.Informed, advised, and sell the right consumer bangking products to existing and new customers