Julissa Janeth Garza Pérez Email & Phone Number

Tijuana, B.C., Mx

Tijuana, Baja California, México

Responsible for overseeing and optimizing the commercial operations at Coca-Cola CDF, managing and coordinating activities across three plants—Mochis, Tijuana, and Cuauhtemoc.My role includes client onboarding and offboarding, adjusting visit frequencies, and modifying service sequences to align client visits with actual purchasing patterns. This strategic alignment drives efficient route optimization, which not only improves resource utilization—saving time, fuel, and facility maintenance costs—but also enhances the quality of life for team members. Additionally, I conduct comprehensive analyses to support requisitions for new operational personnel, evaluating both the cost to the company and the potential revenue contributions.These efforts are executed through close coordination with the operational team, maintaining daily communication with supervisors across the different service models we implement, ensuring that operations run smoothly and effectively.

Tijuana, Baja California, México

Oversaw end-to-end advertising projects for FMCG brands, from identifying client needs to execution and final delivery. Developed strategies to boost each brand's sellout through various in-store media, including POP materials, radio, television, and activations.Maintained close communication with brands and retail chains, coordinated campaigns across six cities in northwest Mexico, and supervised execution within POS to ensure everything ran on time and met quality standards.Collaborated with operations and production teams to bring ideas to life, ensuring smooth execution across all project stages.Managed budgets and created estimates to ensure all projects were cost-effective and met financial targets.Successfully handled over 10 brand activations in a single weekend for major brands.Processed vendor payments, managed purchases, and delivered client presentations and performance reports for brands like Smart & Final, Nesquik, Trix, Cheerios, Nescafé ICE, Maggi Miche, Always, Naturella, Helados Nestlé, Pantene, Head & Shoulders, ACE, Gillette, and Herbal Essences.

Bachelor Of Arts In Management, Marketing/Marketing Management, General

Bachelor’S Degree In Marketing Management

Highschool, School