Working with boards, leadership and executive teams on connecting Brand and Culture, I see lots of outstanding organisations doing great things – because of the strengths, abilities and passions of their people. More than ever, I believe that building Brand Trust is about building on your people’s strengths and demonstrating those strengths clearly to others.This is what I call ‘Brand Culture’: building a culture of people with confident Team and Personal Brands, who feel aligned to the Company Brand and Culture, and have clarity on how to communicate it with others.Clients typically come to me with the following problems:• “We need to build trust and visibility for the Brand through our people.”• “We can’t clearly articulate our Organisation/Team/Personal Brands.”• “We need clear/meaningful/actionable Purpose & Values, then align Strategy."• "We need a clear approach to guiding, growing & sustaining Culture."• “Our advisors/team leaders lack confidence and purpose in LinkedIn, Networking and BD."NWC’s ‘Brand Culture Framework’ is a useful set of tools to understand and address how people engage with and express the Company Brand, and to develop a Culture that motivates team members to step up and demonstrate their value - which in turn fosters trust and buy-in from internal and external stakeholders. If you’d like to discuss a boardroom briefing to explore how this Framework can work in your organisation, please get in touch.Clients (Perth, Melbourne, Sydney, Brisbane) I’ve worked with include:• Westpac• RSM• HLB Mann Judd• Pritchard Francis• StatePlus• FINSIA• Independence Group (IGO)• WA Farmers• Lavan• Association of Corporate CounselPast presentations across APAC include:• Singapore Institute of Directors• Australian Institute of Company Directors• Australian Institute of Management WA• CPA Australia• Chartered Accountants ANZ• FINSIA• Association of Financial Advisers• The Law Society of Western Australia• The Tax Institute • The Australasian Legal Practice Managers AssociationMedia coverage includes:• The Australian Financial Review’s BOSS Magazine• Brief Magazine• Leader Magazine• FINSIA podcast & online journalFor individuals & small teams:I also work 1-1 with selected business leaders through short Leadership Brand Strategy programs.You can access the complete how-to program in my book, The Powerful Personal Brand: Amplify your profile, communicate your value & own your space, or book an intensive personal brand development course for your small team of advisors / BDMs.