•Leading and managing the Market Development Unit within the Agriculture sector•Leading the strategic planning and programme design of market development interventions in Somalia•Preparing concept notes and proposals in the agriculture sector for the market development•Providing managerial leadership in the implementation of a market information system in Somalia•Providing Technical Leadership for the market development projects/programme components: •Day to day Project Cycle Management of the market development component of the FAO Somalia programme;•Leading the implementation of FAO Somalia Rural Commercialization model in selected regions of Somalia and the expansion of local procurement by WFP•Supporting government institutional capacity building and provide technical and facilitation support to policy formulation and strategies for promotion of agriculture markets in Somalia•Attending meetings with local authorities and/or other UN agencies, donors aiming at policy and strategic development of agriculture market development•Advising the Agriculture Coordinator and the Head of FAO Somalia office on agriculture market development related issues in Somalia•Providing managerial support to the agriculture marketing programme of FAO Somalia including support to rolling out and expansion of the Rural Commercialization Model and, linking up rural commercialization interventions to FAO Somalia Resilience programme•Supervising partner activities on implementation of FAO Somalia Commercialization Model and oversee implementation of the work plans which include: Strengthening market linkages of producer organizations, assess capacity building needs and facilitate capacity building of farmers and field technicians from partner organizations•Coordinating the implementation of marketing interventions, development of M&E framework, timely preparation of progress reports and further development of the marketing support component of the FAO Somalia programme.

•Development of project concept note and proposals•Establishment and maintenance of effective links with the key partners like the Ministry of Agriculture (MOA) and other stakeholders •Facilitating Value Chain Partnership along selected commodities;•Provision of technical expertise in the production, post-harvest handling and market linkages of horticultural products;•Coordination of strategic planning and project design for rural commercialization;•Development, implementation and monitoring the marketing strategy and pro-poor business plans for priority value chains; •Facilitating private sector development strategies and partnerships •Developing training programs for staff both internal and external in order that their ability is enhanced with the changing circumstances and market needs;•Preparing comprehensive operating budgets, business plans and devise operational strategies in order to optimise the budget allocated so as to meet the set objectives;•Facilitating Regional trade links; •Supervising smallholder commercialization;•Facilitating partnership with Governments, Research Institution and Development Agencies; •Managing donor relations through periodic updates on the project progress;•Coordination of the Preparation of a consolidated annual technical and financial reports and work plans;•Ensuring that project activities are of satisfactory technical performance, that FCI technical expertise is sufficiently integrated into project activities;•Development and implementation of Monitoring and evaluation frame work for enhanced delivery of project objectives;•Providing management and operational support to projects/programmes, and ensure timely and adequate reporting to resource partners;•Contributing to the development and dissemination of tools for resource mobilization, including capacity building, preparation of training material and delivery of training/briefing sessions;

•Designing and implementation of marketing strategies;•Accountability in supporting local sales performance by providing technical sales support to distributors and sales representatives;•Provision of localized and targeted product, technology and agronomic information and advice to Sales Reps, distributors, customers and prospects;•Promotion of Juanco’s products during field days, and one on one;•Partnering with the grower to maximize their return on investment through joint planning; •Coordinating new product launches and Partner with Sales Reps to plan strategies to effectively compete with competitor products utilizing working knowledge of those products;•Management of a coffee rehabilitation programme in collaboration with the respective cooperative societies;•Maintaining overall responsibility of smooth and successful running of the small scale farmers training Programme;

•Managing small holder outgrower scheme through contract farming for supply of horticultural products for the export market•Coordinating the auditing, monitoring and evaluation of farm systems to ensure compliance with horticulture export set standards and codes of good agricultural practice (GAP); •Coordinating the formation of the small-growers working farmer groups thus benefiting from economies of scale; •Training field staff and farmers on safe use of pesticides, crop protection, agronomy requirements for various vegetables, postharvest management, good agricultural practices and standards compliance criteria; Ensuring product quality from Out grower farmers;•Provision of advisory services on fertilizer and general crop nutrition to small scale farmers to maintain soil fertility while improving production. Promotion of Natural resource management and climate change mitigation;•Monitoring the agro-chemical use, implementation of the maximum residue levels standards by the outgrowers; •Monitoring the agronomic practices and commitment towards due diligence in the contractual farming business;•Supervising a team of seventy (70) technical assistants, six (6) supervisors and three (3) office assistants; •Management of loans advanced to farmers; •Management of partnerships with Kenya Agricultural research institute (KARI) for soil, water manure analysis and others research bodies like KEPHIS, Kenya Bureau of Standards. Preparation of monthly progress reports.

•Demand Creation through marketing at the customer level, ensuring that the customer is knowledgeable about Orion’s products; •Coordination of sales and marketing activities for enhanced revenue and profits;•Developing a profound understanding of customer needs via consultative selling, recognized expertise, and trust with customers, within assigned market area;•Regularly collecting and reporting market intelligence and relevant value chain insights;•Organizing training for coffee farmers on pest and disease monitoring techniques and coordinating farmers’ seminars and field days in collaboration with the director;. •Coordinating effective Promotion of new products introduced in the market;•Training farmers on safe use of pesticides, soil and water management among others;•Delivering campaigns and offers to targeted customers through selected channel partners.