At MUA, we accelerate workplace performance by focusing on the emotional readiness of teams. Our learning system replaces outdated engagement solutions, combining science, technology, and coaching to develop the skills people need to succeed.We support organizations to:+ Clarify roles and develop key skills+ Improve team collaboration+ Adapt more easily to changeOur clients see real, measurable improvements in engagement, productivity, and performance. We're committed to helping organizations thrive in today's ever-changing business environment.Let's talk: www.wemua.com

'Āina is the House of Identity Built Branding™ — Brand Strategy. Brand Consulting. Brand Design. We are a branding office helping good ideas & inventions to be understood, heard, and seen. We strategize, consult and design brands, using the "Identity Buil Branding" methodology. Our core belief is that a brand's purpose is to strengthen and connect. That’s how we transform brands into living organisms — allowing all people to love them, shape them, join them, and share them. Since 2010, we work with all industries, lifestyles, and people - locally and globally — never compromise our mission: connecting the dots for a world worth living in.--Core servicesBrand Strategy, Brand Development, Brand Identity Building (Purpose, Values, Vision), Future Strategy, Sustainable Business & Design Strategy, Design Thinking, Brand Marketing, Brand Consulting, Brand Leadership. --Brands we worked for over the last 11 years((in partnership with agencies or direct))Afri. Aloha in Action. Aral BP. Beck’s. Bing. Bogner. Brax. Burt’s Bees. Cab- Cola and Beer. Carlsberg Beer. Cisco. Datev. Elkline. Equity One Real Estate. Finkid. Finside. Frilufts. Gore-Tex. Globetrotter. HD-Premier. Hyundai. KIA. Kosmos Verlag. NetApp. Netgear. Nuance. Nitro Snowboards. O2 Telefonica. PueoKea Farms. R+V 24. Siemens Health. Strellson. Sony Music. Sunny Cars. Tony Hawk. Microsoft. WGV Himmelblau. Windows.--'Āina as entrepreneur2020 - MUA, early start-up research, and technology company2010 - On Any Given Monday (Agency for digital brand experience, today Aina)2018 - Founder of TuesdaySubmarine, design and innovation project (discontinued)2018 - RUA 37, CoWorking Space Maui, Hawaii (discontinued)--Awards we won2020 - IF Design Award2020 - C2A Communication Design Award 2010 - IF Design Award

Elkline is a leader in sustainable outdoor clothing. As interim CBO, I was in charge of the brand relaunch, brand strategy, brand development, and communication. I worked on eye level with the founder and CEO of the company. As the interim CBO, I was responsible for branding, marketing, e-Commerce, retail (stationery), IT and CSR. I managed teams and budgets.

Terra Canis was the first pet food to appear in pet shops, entirely made from ingredients of genuine human-grade quality. In my position as Interim Head of B2C, I delved into the inner workings of the company. I began by reviewing Terra Canis’ partner network and infrastructure, as well as its marketing and e-commerce processes, followed by its internal resources. We then summed up our findings in a strategy document - a roadmap for Terra Canis to realize its vision for the future. My efforts achieved outstanding results, and Terra Canis’ goals were completed after eight months of interim management.

finkid is a leading outdoor wear supplier for children rooted in Finland. As interim marketing director, I was in charge of all brand, marketing, and e-commerce activities for finkid and inside. The goal was to optimize existing marketing structures & processing, workflows, and increase overall marketing efficiency. During my time as interim marketing director, revenue increased while marketing spending decreased.

As the interim brand manager, I was in charge of creating and implementing the repositioning strategy for one of the most iconic retailers in Europe — Globetrotter. The brand strategy went hand in hand with the assortment department to guarantee an overall satisfying experience of the updated Globetrotter brand. Without hesitation, I can say, the brand strategy and assortment updates set the direction towards of today's revenant business success of Globetrotter.

As interim marketing director is was responsible for: brand development, strategic repositioning on future markets, product development, online marketing (SEM, SMM, monitoring, analytics, SEO, barter deals, digital, etc.), increasing sales (online), orchestrated communication between all marketing channels (on/ offline), restructure the marketing department, enhanced cost-efficiency.

Brand and marketing consultant specialized in social media and digital experiences, I partnered with Fisher & Partner, one of the first interim management associations.

As director of brand strategy and creation, I created and led many advertisement and marketing campaigns for brands such as: Window Live Messenger, Windows Live Mail (Hotmail), Windows LiveSearch, Bing, Windows 7, Cab – Cola & Beer, KIA Motors, Gore-Tex, and many more. It was the time when digital brand and marketing experiences started to challenge classical marketing approaches. I am proud to say that I was an early adopter implementing social brand strategies for international brands at a time where social media was still not more than an idea far away on the horizon.

As the online marketing manager, I was in charge of: Online marketing, barter deals, brand development, increasing website traffic. Innovative Projects: sueddeutsche.de became a partner (product placement) of the Apple iPhone launch campaign in 2008.

Marketing manager for the icons snowboard brand responsible for the German market.

Responsible for the market entry strategy, distribution and brand management of the iconic Norwegian snowboard brand "Bataloen".

Store owner of the award-winning snowboard store Mr. Brown Store, in Oberstdorf, Germany.

Responsible for the market entry strategy, distribution, and brand management of the iconic skateboard brand "Tony Hawk".

Responsible for the market entry strategy, distribution, and brand management of the iconic skate- and snowboard brand "Horsefeathers".