Business Marketing & Pr/Social Media Manager
Warsaw, Masovian District, Poland
Marketing:●Managing business marketing activities with internal stakeholders, publishers, fellow partners and customers●Building IT Decision Maker community around Intel IT Center B2B web portal, lead generation and cooperating with Online Sales Center on lead processing●Facilitating the creation and circulation of marketing content and assets to support the verticals and Intel IT Center ITDM portal (local editorial, content creation, case studies, white papers and video relevant for EMEA●Driving promotion of solution/demo/success stories into broader market using earned and paid media●Building co-marketing programs with lead vertical partners (SAP, VMware, Microsoft, Cloud Service Providers, others)●Planning and executing local business events, focusing on demand gen and technology leadership stories (Cloud, Data Analytics, Business client, etc.)PR/Social Media:●Driving B2B, Corporate, CSR, Intel Capital and internal communication. Press, bloggers and influencers relations on day-to-day basis●First line spokesperson for Intel managing executive spokespeople●Media assets development (press releases, infographics, reports, videos, guides, tours, etc.)●Local strategy development in alignment with global guideline●Close collaboration and marcom campaigns with key customers and ecosystem partners●Development and implementation of communications strategies for Social Networks (Facebook - http://www.facebook.com/intelpolska, Twitter - https://twitter.com/IntelPolska, YouTube - https://www.youtube.com/IntelPoland)●Events for press and ecosystem partners but also globally recognized massive mega events like Intel Extreme Masters World Championship Katowice with more than 100K on site visitors and 75+ Million online streams