• Marketing strategy: With my analytical skills and results-oriented focus and KPIs, I developed sales campaigns that contributed to achieving the company's main goal: reaching break-even by the end of 2023.• I strategically led the communication team during the 2023 Customer Week, achieving historic results by developing strategic communication for e-commerce, social media, CRM, and POS.• Events coordination: I coordinated in-person events at the stores, digital events… Show more • Marketing strategy: With my analytical skills and results-oriented focus and KPIs, I developed sales campaigns that contributed to achieving the company's main goal: reaching break-even by the end of 2023.• I strategically led the communication team during the 2023 Customer Week, achieving historic results by developing strategic communication for e-commerce, social media, CRM, and POS.• Events coordination: I coordinated in-person events at the stores, digital events, customer experiences, and B2B events experience. I highlight the success of TROC's permanent store launch in June 2023, which set a historic sales record for the company.• Public Relations Manager: As PR Coordinator, in conjunction with the press office, I orchestrated actions with journalists resulting in numerous articles and publications in renowned media outlets such as Marie Claire, Forbes, and Steal The Look.• I was responsible for producing advertising campaigns, acting as a focal point in all processes: planning and execution, creative direction, budget control, vendor hiring, team coordination, delivery control, and contract management.• I served as the Brand Voice, reporting to the company's CEO, leading the creative team, and ensuring the correct use of the Brandbook in design and copywriting deliveries.• Content Marketing: I developed influencer marketing strategies in collaboration with digital influencers, focused on sales, acquiring new users, and increasing brand awareness. I actively participated in hiring and briefing development.• I managed the brand's social media, responsible for creative communication strategy and results. Through my planning, the brand expanded its presence on social media by 6x. Show less

• Seasonal Marketing Strategy: Expert in planning and executing seasonal marketing campaigns.• Multifunctional Management: Proficient in orchestrating photoshoots, hosting Live Shops on Instagram, forging partnerships, organizing in-store events, managing product launches, researching new brands, and running paid media campaigns.• E-commerce and Online Sales: Successfully oversee the e-commerce platform and coordinate online sales initiatives.• Visual Content Production:… Show more • Seasonal Marketing Strategy: Expert in planning and executing seasonal marketing campaigns.• Multifunctional Management: Proficient in orchestrating photoshoots, hosting Live Shops on Instagram, forging partnerships, organizing in-store events, managing product launches, researching new brands, and running paid media campaigns.• E-commerce and Online Sales: Successfully oversee the e-commerce platform and coordinate online sales initiatives.• Visual Content Production: Adept at capturing and editing in-house audiovisual material using tools such as Adobe Lightroom, Photoshop, and Premiere.• Design and Communication: Skillful in crafting graphics for social media, invitations, promotions, and informational materials with Adobe InDesign.• Social Media Management: Proficiently handle content posting and community management across social media platforms, with a focus on organic engagement and active customer prospecting.• Performance Analysis: Proficient in measuring and tracking KPIs to evaluate the impact of marketing initiatives. Show less

• Runway Success: Featured in 8 editions of São Paulo Fashion Week, showcasing collections for some of Brazil's top fashion brands, including Osklen, Ellus, Iódice, Paula Raia, Glória Coelho, and Reinaldo Lourenço.• TV Commercial Appearances: Played a role in two television commercials for Riachuelo in 2018.• Published Portfolio: My work has graced the pages of editorials in prestigious publications like Vogue Brasil, Vogue Sapatos, Marie Claire, Glamour, and Cosmopolitan… Show more • Runway Success: Featured in 8 editions of São Paulo Fashion Week, showcasing collections for some of Brazil's top fashion brands, including Osklen, Ellus, Iódice, Paula Raia, Glória Coelho, and Reinaldo Lourenço.• TV Commercial Appearances: Played a role in two television commercials for Riachuelo in 2018.• Published Portfolio: My work has graced the pages of editorials in prestigious publications like Vogue Brasil, Vogue Sapatos, Marie Claire, Glamour, and Cosmopolitan Cazaquistão.• Cover Star: Achieved the honor of being featured on the cover of Revista Topview in 2016. Show less

• London Fashion Week Highlights: Walked the runway for renowned brands including Katie Ann MacGuigan, Simon Mo, and Anissa Aida at the prestigious London Fashion Week.• Fit Model for Mary Katrantzou: Served as a fit model for the iconic fashion brand Mary Katrantzou, contributing to the creation of their exceptional designs.

• Photographic Legacy: Featured in the book "O Essencial" by Constanza Pascolato, leaving an indelible mark in the fashion world.• Editorial Excellence: Contributed to captivating editorials for prestigious publications such as Vogue Brasil and Elle Brasil.• Schutz Campaign Star: Played a prominent role in the 2014 Schutz campaign, showcasing the brand's style and allure.• Runway Presence: Strutted down the catwalk in six editions of São Paulo Fashion Week, solidifying… Show more • Photographic Legacy: Featured in the book "O Essencial" by Constanza Pascolato, leaving an indelible mark in the fashion world.• Editorial Excellence: Contributed to captivating editorials for prestigious publications such as Vogue Brasil and Elle Brasil.• Schutz Campaign Star: Played a prominent role in the 2014 Schutz campaign, showcasing the brand's style and allure.• Runway Presence: Strutted down the catwalk in six editions of São Paulo Fashion Week, solidifying my presence in the Brazilian fashion scene. Show less

• International Runway Exposure: Successfully graced the runway at Japan Fashion Week, showcasing my talent and versatility on the global fashion stage.