Julliet Gitau Email and Phone Number
For over 20 years, my career has been a mosaic of diverse experiences in media content management, marketing, and corporate communications. My journey was born off a passion for storytelling and a dedication to crafting narratives that give brands a voice that speaks directly to their audience's hearts. From content acquisition and video editing to news anchoring, I've mastered the art of transforming ideas into compelling stories that engage and inform.In my earlier roles, I immersed myself in the hands-on aspects of media production, honing my skills in video editing and editorial writing. These foundational experiences shaped my understanding of content creation and laid the groundwork for my evolution into corporate communications. Managing events, building relationships with customers and suppliers, and handling copywriting projects became integral to my role, enriching my expertise and broadening my professional scope.My current role leverages on my broadcast media background to develop & execute strategic marketing initiatives, content creation and public relations. Crafting integrated marketing campaigns, managing budgets, and optimizing performance metrics are all part of my toolkit. I am driven by a commitment to excellence and integrity, ensuring that every campaign not only meets but exceeds expectations.Planning and organization are at the core of my professional approach. I excel in managing complex projects & coordinating with cross-functional teams to deliver results. My fluency in English and Kiswahili enhances my ability to connect with a diverse audience, ensuring clear and impactful communication.Beyond the office, I am a curios individual and an avid traveler, always eager to discover new cultures and understand the nuances of humanity. These experiences enrich my perspective and fuel my creativity, allowing me to bring a global outlook to my work
Pullman Nairobi Upper Hill
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Marketing Communications ManagerPullman Nairobi Upper HillNairobi County, Kenya -
Content Lead & Marketing CoordinatorSarova Hotels May 2022 - PresentNairobi County, KenyaI have successfully crafted and continue to execute comprehensive content and marketing strategies to elevate the brand and drive engagement. My key responsibilities and achievements include:Strategic Content Creation: Develop and manage the group's strategic communication content, including monthly newsletters, blog articles, press releases, and media ad copy, bolstering the brand's presence and maintaining consistent communication with our audience.Digital Content Management: Create and curate content for the group's corporate website and social media pages, ensuring a cohesive and engaging digital presence that attracts and retains customers.Media Relations: Act as the media relationships liaison and lead consultant for our PR agency, enhancing the brand's visibility and reputation through strategic media placements and collaborations.Editorial Direction: Provide editorial direction and set design for the group's professional photography and videography, producing high-quality visual content that aligns with the brand's image.Event Coordination: Planning, coordinating, and executing press briefings and events, including marketing expos, successfully showcasing the brand's offerings and strengthening relationships with key stakeholders.Performance Monitoring: Monitoring and reporting the performance of the group's F&B offers, events, and promotions across all platforms, utilizing insights to optimize marketing strategies and improve ROI.Strategic Participation: Participating in managerial strategy meetings aimed at enhancing the group's offerings and subsequent visibility, contributing valuable insights and innovative ideas -
Tv Content MarketerWananchi Group Apr 2016 - Oct 2021Nairobi, KenyaI played a pivotal role in shaping and elevating the content strategy for Zuku TV across five African countries. My role included:• Strategic Content Creation: Spearheaded high-impact, target-specific on-air and digital campaigns. Successfully expanded the subscriber base through engaging content.• Innovative Content Production: Designed and integrated picture, music, and graphics to produce visually appealing, narrative-driven promotional content. Enhanced viewer experience and drove brand loyalty.• Content Acquisition and Curation: Collaborated with the Acquisitions Manager to identify and acquire channels aligning with market demands. Maintained a competitive edge by meeting diverse viewer needs.• Technical Proficiency: Utilized Adobe Premiere and Final Cut Pro to enhance content quality and performance. Managed projects effectively using Microsoft Office.• Performance Optimization: Leveraged data-driven insights to optimize content strategies and campaigns. Increased viewer engagement and subscription rates through creative problem-solving.My tenure at Wananchi Group was marked by a commitment to excellence, innovation, and understanding market dynamics. I am passionate about creating impactful content that drives business success. -
Tv Programs ManagerMediamax Network Ltd Feb 2013 - May 2015Nairobi, KenyaI was instrumental in driving content strategy and ensuring seamless broadcast operations. My responsibilities included:• Content Acquisitions: Managed the licensing and commissioning of diverse content, regularly maintaining supplier contracts to ensure a steady stream of quality programming. Sourced both international and local suppliers, fostering strong working relationships to secure exclusive content.• Content Planning: Prepared and managed the station's yearly content planner, ensuring a strategic mix of programs that aligned with viewer preferences. This involved careful coordination and forecasting to maintain a balanced and engaging schedule.• Budget Management: Oversaw monthly budget consumption, making informed recommendations on program replacements based on viewer trends and shifts. Ensured financial efficiency while maximizing content value.• Team Leadership: Trained and managed a team of schedulers, overseeing the preparation of the daily transmission schedule (DTS), library management, and press schedules. Maintained overall control of the station's daily transmission, ensuring timely and accurate broadcasts.• Marketing Support and News Coordination: Collaborated closely with the marketing team and newsroom to optimize the timing and promotion of news bulletins and live events. Provided effective time management solutions to enhance the station's news coverage and viewer engagement.My tenure at Mediamax Network Ltd highlighted my ability to integrate strategic planning, budget management, team leadership, and collaborative marketing efforts to drive the station's success. -
Channel Presentation Coordinator, SchedulerRoyal Media Services Limited Apr 2006 - Jan 2013, I honed my skills in broadcast management, content quality control, and strategic planning. My key responsibilities included:• News Anchoring: Delivered clear and engaging news broadcasts, enhancing viewer trust and engagement. Developed strong communication skills and an on-air presence.• Content Quality Control: Ensured all content met the highest standards of quality before broadcast. This involved meticulous review and editing to maintain brand integrity and viewer satisfaction.• Weekly Library & Press Schedules Preparation: Organized and managed the weekly library and press schedules, ensuring efficient content flow and availability. Enhanced my organizational skills and attention to detail.• Daily Transmission Schedule (DTS) Preparation: Coordinated the daily transmission schedule, balancing program timings to optimize viewer retention and satisfaction. Gained expertise in scheduling and time management.• Transmission Control: Oversaw transmission operations, ensuring seamless and uninterrupted broadcasts. Developed technical proficiency in managing broadcast equipment and addressing transmission issues promptly.During my tenure at Royal Media Services Limited, I acquired a comprehensive understanding of broadcast operations, from content creation to final transmission. This experience solidified my skills in strategic planning, quality control, and broadcast management, laying a strong foundation for my career in TV content marketing. -
Promos ProducerThe Standard Group Ltd Apr 2004 - Jun 2006Nairobi, KenyaI was responsible for creating compelling promotional content that drove viewer engagement and brand awareness. My key performance indicators included:• Creative Development: Conceptualized and produced high-impact promos that effectively highlighted the channel's key programs and events. Enhanced my creativity and storytelling skills, ensuring each promo resonated with the target audience.• Content Production: Utilized advanced editing software to produce visually appealing and engaging promos. Gained proficiency in tools like Adobe Premiere and Final Cut Pro, ensuring high-quality output.• Brand Consistency: Ensured all promotional content aligned with the channel's branding and messaging guidelines. Developed a keen eye for detail and consistency, reinforcing the channel's brand identity.• Project Management: Managed multiple projects simultaneously, from initial concept to final delivery. Enhanced my organizational and time management skills, ensuring timely completion of all promo projects.• Collaboration: Worked closely with various departments, including marketing, programming, and graphics, to gather content and insights for promo production. Improved my teamwork and communication skills, ensuring cohesive and effective promotional campaigns.My tenure at The Standard Group LTD was marked by a commitment to producing high-quality promotional content that drove viewer engagement and supported the channel's strategic goals. -
Presentation EditorKenya Broadcasting Corporation Jan 2001 - May 2004Nairobi, KenyaI played a crucial role in ensuring the smooth delivery of broadcast content. My key performance indicators included:Content Editing: Edited and refined broadcast content to ensure clarity, coherence, and engagement. Developed strong editing skills and a keen eye for detail, ensuring all content met the highest quality standards.Scheduling: Managed and prepared the daily broadcast schedule, ensuring timely and accurate airing of programs. Enhanced my organizational and time management skills, maintaining a seamless broadcast flow.Quality Control: Conducted thorough quality checks on all content before broadcast, ensuring compliance with regulatory standards and internal guidelines. Implemented age-appropriate censorship to protect child viewers, improving my ability to identify and rectify content issues promptly.Technical Proficiency: Utilized advanced broadcast editing software to enhance content presentation and delivery. Gained expertise in tools such as Avid and Adobe Premiere, ensuring professional and polished output.Team Collaboration: Worked closely with producers, directors, and other team members to coordinate content delivery and address any issues. Enhanced my communication and teamwork skills, ensuring cohesive and efficient broadcast operations.This role not only equipped me with a robust set of skills in content editing, scheduling, quality control, and technical proficiency but also sparked my curiosity in content creation and the broader media industry. My experience at Kenya Broadcasting Corporation laid a solid foundation for my career in broadcast media, igniting a passion for producing high-quality, engaging content.
Julliet Gitau Education Details
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Inuka Leadership TrustCertificate. -
Media Network Training InstituteRadio Production And Presentation
Frequently Asked Questions about Julliet Gitau
What company does Julliet Gitau work for?
Julliet Gitau works for Pullman Nairobi Upper Hill
What is Julliet Gitau's role at the current company?
Julliet Gitau's current role is Marketing Communications Manager.
What schools did Julliet Gitau attend?
Julliet Gitau attended Inuka Leadership Trust, Media Network Training Institute.
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