Dr Julian Barnes Email & Phone Number

Birmingham, England, United Kingdom

Programme Leader for London Metropolitan University partnership on MSc International Business Management programme

Birmingham, England, United Kingdom

Programme Leader for University of Roehampton partnership on MSc Management and Digital Transformation programme- Dissertation co-ordinator

Birmingham, England, United Kingdom

Teaching (face to face and online) lectures and seminars across a range of UG and PG University modules for partners: London Metropolitan University, Ulster University, Solent University, University of Roehampton.- Business Research Methods UG- Global Business in Context PG- Operations Management UG- Management Information Systems UG- Global Marketing UG- Relationship Marketing UG- Principles of Marketing (Module Leader) UG- Understanding and Managing Data UG- Marketing Analytics PG- Global Strategy PG- Strategic Marketing PG- Business Research Methods PG

Birmingham, United Kingdom

As a Postgraduate researcher at the University of Birmingham I have done a range of teaching activities, to date these include:Guest lectures and workshops to undergraduate and postgraduate business students: -Research methods: The use of ethnography in business research and Web Analytics in Business -Service Marketing and Consumer BehaviourTeaching Assistant to undergraduate and postgraduate business students: -Research methods: SPSS workshops -International Marketing modules -Marketing and Management moduleAssignment marking: Introduction to marketing moduleMentor to undergraduate teams on the Vice-Chancellor's challenge representing the CoSSMentor to postgraduate business students on company consultancy projects

Birmingham, United Kingdom

Accountable for onsite conversion rate optimisation across desktop, mobile web, and mobile application. Responsible for delivering against checkout and all site conversion rates through management of analytics and onsite testing programs.Working with marketing, commercial, pricing, IT teams and external agencies across the business to ensure eCommerce strategy, large scale projects and short term optimisation testing is aligned with customer and business conversion requirements.Product owner (mobile web) in new ways of working agile co-location team (eCommerce and IT development).

-Manage in house and outsource team providing end to end (enablement to analysis) Adobe Omniture solution-Design and implement team operating model to deliver business value web analytics-Work with business stakeholders in driving the value of web analytics and increasing data driven decisions-Roll out use of Adobe Test and Target for AB, MVT and behavioural targeting-Manage demand on the team from new projects and capability initiatives from within the UK business and VF Group-Drive value out of existing Adobe Omniture capabilities (Sitecatelyst and Discover) through improvement and governance workstreams

-Interim Web Analytics Manager-Manage transition of Online Analytics team into Business Intelligence department with minimal business impact-Create and execute Web Analytics strategy in line with Business Intelligence-Manage outsource and offshore relationship and resource-Build and develop on existing supplier relationships

-Working in the analytics team I have had a wide range of work from aiding specific web analytics initiatives in both Webtrends and Omniture, implementing new tools within the team and assisting wider business projects, all with a focus on delivery data driven change.-Business lead on Google Search Appliance implementation-Ongoing VF UK and Group GSA consultant for new site search projects-Assist the UE team towards a self service model-KPI creation in various business functions: social media-Drive campaign optimisation utilising Omniture across the wider business -Voice of customer tool implementation and ongoing management to measure NPS, understand and report on pain points, drive action where required.-Tool utilization review and recommendations

-Plan, co-ordinate and review online advertising campaigns -Deliver digital campaign media: widgets, microsites, email-Maintain artist social media channels: Youtube, Facebook-Support PMs in identifying targeted online opportunities -Google Analytics: setting up new profiles, producing reports, monitoring trends, providing insight-Implementing Google Analytics campaign tracking to provide greater insight into campaign effectiveness-Sounding board for digital media strategy and placement issues including media mix, target audience, consumer insights and digital developments-Design marketing campaign effectiveness reporting framework and provide ad-hoc reporting where applicable

-Setting up internal cross-functional project team to ensure compliance with impending European legislation-Producing automated liability-reporting documents.-Highlighting and implementing possible cost savings-Tracking factories progress to meet Legislation deadlines-Reporting to factory management team on projects progress

-Representing the UK factory on a pan European project to implement DRP software module-Designing and modeling business processes to meet the factories objectives through the software package-Liaising with European forecasters to ensure that most effective functionalities gained-Setting up reporting queries to meet required KPI measurements

-Creating medium and long term capacity plans, highlighting and resolving capacity conflicts-Producing factory LE on a monthly basis and comparing against financial LE identifying in conjunction with Finance shortfalls in the projections-Providing the mini plants with a short-term achievable plan within capacity, component and labour limitations-Liaising with Brand platforms on new and impending product launches and promotions-Reducing the lead-time of the MPS from 12 days to 5 through the leading of a small internal project team-Ad-hoc report creation as per requests from factory Planning Director

Doctor Of Philosophy - Phd, Marketing

A mixed-methods PhD within the area of service marketing which explored consumer behaviour in the interaction between customer.

Master Of Arts (M.A.), Social Research (Business), Distinction

Dissertation title: "Exploring mobile proximity payment adoption in the United Kingdom from a customer value perspective"

Master Of Science (M.Sc.), Strategic Marketing And Consulting, Distinction

Dissertation title: 'An online business model investigation for the Birmingham Chamber of Commerce: The value of networking for small.

1St, Ba(Hons) Music Industry Management

Dissertation title: ‘What are the barriers to growth in the emerging mobile music download business models?’

Education record