- Creation and conduction of ASO strategy for the 5 projects in portfolio (RPG, puzzles, adventure: both mature and new projects);- Creation of cross-projects with UA, Analytics and Product teams;- Leading a team of ASO marketing managers: conducting methodology, KPI's, long and short-term planning.

- App Store Optimisation (text & graphics);- Vital marketing metrics tracking, analysis and reporting;- Competitive analysis;- Mobile marketing R&Ds, launching of new products;- Cross-functional communication with design, analytics, product and user acquisition teams in order to maximize product profits by any means.

- Development and promotion of mobile apps (ASO + UA);- Development and implementation of digital projects for consumer brands; - Development and implementation of special marketing activities and partnership programs.

o Development and implementation of partnership programs aimed at promoting the company's retail brands and attracting new customers;o Launch of new retail unit: Lenta Petshop;o Briefing and coordination of agencies, setting up KPI`s, providing feedback on the results of the Agency's work;o Development and implementation of materials, including copywriting (ATL, BTL, POS, digital, PR).

o Development and implementation of special marketing activities and partnership programs aimed at promoting the company's retail brands, increasing the level of sales and attracting new customers;o Development and promotion of Mobile app (participation in Agile group):o Control and planning of the marketing budget of the group of companies;o Development and implementation of materials (ATL, BTL, POS, digital);o Development and implementation of digital projects for consumer brands incl.: Cross-functional cooperation, organization and management of tender procedures; Digital strategies, ecosystems, content plan and creative ideas development in cooperation with leading creative and digital agencies; Media planning and post analysis;o Briefing and coordination of agencies, setting KPIs, providing feedback on the results of the Agency;o Coordination of sport projects within the sponsorshipsList of major projects:o Creation of the HUB channel (online magazine) for G-Drive: www.drive-on.ru ;o Development and implementation of partnership campaign with Epicentre (eSport, CS championship in Moscow, 2018);o Development and implementation of first G-Energy (premium engine oil) digital-campaign in cooperation with sales, IT and local marketing departments gained to build awareness and drive on- line sales (incl. digital-strategy and ecosystem design, media-plan development, landing page creation with a tool for oil selection based on API, display, context and social media advertising);o Development, coordination and implementation of G-Drive (branded fuel) scale digital-campaign incl. viral video with blogger, special projects with affinitive mass media resources, display advertising and support in social media resulted in sales growth by 9%;o Implementation of the Agile approach and lead a cross- functional team within the project of digital-campaign development for Gazpromneft filling station which resulted in exceeding campaign KPIs expectations.

o Market analysis by networks, formats of networks, regions; o Realization of trading programs and promotions, special projects, tests and motivational programs;o Development of client promotional plans together with regional marketing managers of trade channels in the divisions, sales force and brand marketing;o Development and control of the annual schedule of trade marketing activities;o Research and analysis of consumers/customers to understand and anticipate their motivation and behavior in local networks; o Testing of innovative equipment and innovative promo mechanics in local networks and subsequent application of test results.List of major projects:o Optimization of POSm kit for different trade channels and shop formats which is used till now;o Creation of online platform for regional specialists, where they could create marketing materials which automatically use brand books and guidelines;o Formation of the process of creating of unique multipacks under the request of retail chains (project management from production till logistics);o Creation of loyalty program for small businesses;o Creation of affiliate program with the largest retail chains, including work on combining database, the allocation of cross consumers and preparation of special offers for them.