Co-founded NettyWorth.io the first lending protocol that leverages wallet data and AI to match borrowers and lenders for NFTs and Real-World Assets (RWAs).

Responsible for overseeing all branding and digital marketing efforts, including managing channels like Google Ads, SEO, and social media. My main focus is on creating a consistent and impactful brand experience across different platforms. I also keep a close eye on industry trends and consumer behavior to make sure our marketing strategies are up-to-date and effective. My ultimate goal is to increase brand visibility, attract targeted traffic, and achieve measurable results that align with our company's goals.

Responsible for overseeing branding, sales, lead generation, and online merchandising. Through my strategic efforts, I successfully achieved a remarkable year-over-year sales growth of over 40%. Furthermore, I implemented effective organic, SEO, and social marketing strategies, resulting in a substantial increase of 180% in website traffic compared to the previous year. My dedication to driving results and optimizing online presence has played a pivotal role in the company's success.

As the Head of Operations, my primary responsibility lies in effectively overseeing all aspects of e-commerce management. This includes acquiring brands, optimizing merchandising efforts, and developing strategies to enhance client service and brand engagement. Additionally, I am responsible for administering projects related to e-commerce enterprise systems, particularly on the Magento platform.Notable achievements under my leadership include:Collaborating with the finance team to achieve a 40% reduction in AWS costs by strategically purchasing reserved instances.Successfully implementing an internal support system using Jira, enabling efficient project management and streamlined daily team tasks.Driving business growth by acquiring 38 brands and skillfully negotiating higher margins and drop shipping rates.Enhancing advertising effectiveness by implementing retargeting and Geo-targeting campaigns through platforms such as AdRoll and Google AdWords.Through my strategic initiatives and astute management, I have played a key role in optimizing operations, reducing costs, and maximizing profitability in the e-commerce domain.

As the Lead Sales Representative, I have demonstrated outstanding success in building and nurturing client relationships. By establishing large-volume, high-profit accounts, I have cultivated a loyal and retained customer base. Notably, I have achieved an impressive 90% client satisfaction rate and generated over $725k in annual sales from renowned brands such as IWC, Rolex, Jaeger-LeCoultre, Panerai, Cartier, Blancpain, Breitling, and Bell & Ross.Key accomplishments and responsibilities in my role include:Conducting comprehensive training for new hires, covering procedures, brand history, and best sales practices to ensure a knowledgeable and skilled team.Efficiently managing inventory and introducing new products for brands like IWC, Omega, Jaeger, and Bell & Ross.Actively participating in weekly meetings to review sales performance, address client concerns, and identify new opportunities, thereby contributing to strategic business planning.Through my efforts, I have consistently achieved remarkable sales results while maintaining a customer-centric approach. My commitment to excellence, product expertise, and effective communication have played a vital role in driving success and elevating the overall sales performance.