Sales Director
Current- Developed strategy based on research of consumer buying trends and market conditions.
- Introduced OKRs to the division. The increased goal setting, clarity, and communication helped accomplish annual milestones, previously projected to be missed.
- Provided creative financing solutions to offset record-high interest rates, reducing mortgage interest rates from 7.5% to 4.5%. Sales increased by over 40% following implementation.
- Managed a team of sales consultants, providing guidance, coaching, and support.
- Managed strategic initiatives through cross-functional collaboration, stakeholder influence, real estate portfolio management, and data-driven decision-making.
- Utilized metrics to modify low-performing communities, marketing programs, and plans to increase effectiveness.