Responsible for the communication campaigns & all marketing material for the GWM brand in the country.Re-organized in-house creative assets, conceptualized, wrote and made layouts for communication materials for print, billboard, showroom and online media.Assisted in PR, media relations and help organize media and customer events.Organized and oversaw the GWM exhibition in the Manila International AutoShow 2024.Digital campaign resulted in over 500% rise in customer engagement & increased inquiry.

Responsible for the in-house creative team and the communication campaigns for the Hyundai Trucks & Buses brand and newly-launched Changan Auto.Handled the creative team to conceptualize digital campaigns, dealer events, media test drives. Improved brand recognition and image resulting in increased sales of the Hyundai Trucks & Buses & Changan brand.

Responsible for the marketing communication campaigns of newly acquired PHINMA schools.Strengthened the PHINMA ST. JUDE COLLEGE image resulting in increased 2018 enrollment through series of digital posts and promos.

Responsible for the in-house creative team and the communication campaigns for the Hyundai passenger cars segment.Led the in-house creative team to create ATL / BTL communications materials, PR and events and oversaw the production of video and radio materials from budgets to coordination with production houses & studios.

Responsible for the copywriting and press release requirements of the agency’s integral clients.

Responsible for client creative requirements and advertising material and handling of the the creative team of writers and graphic artists.Lead the creative team in the conceptualization and execution of all the Civic, City, CR-V & VTEC advertising campaigns for Honda which lead to become No.2 in PC segmentManaged the production of all radio and TV material, both in studios and in-agency department.