Serving as one of the Executive Committee in the hotel, at the same time leading the Revenue, Reservation, and Channel Distribution team.Uses data analysis to determine what business strategies are most likely to result in success and which strategies may not be as effective in achieving their goalsAssesses the external marketplace, demand, and competitor offerings, to allow for proper price competition.Work with the Hotel General Managers and Corporate Investment team for asset assessment on various hotel spaces.Work with multiple internal and external stakeholders to set up systems, change existing configurations, and implement different selling strategies.Perform restructuring of hotel room categories for incremental revenue.Work closely with Food & Beverages and Catering to determine different selling strategies for maximizing the revenue.Perform accurate forecast for Rooms, Food & Beverages and Catering.Set up internal allocation operating procedures between, rooms, Food & Beverages, and Catering department.Set up revenue management, reservation, and distribution operating procedures.Key Achievements:Involved in accurately managing the rooms inventory during the renovation phase with the Engineering team, Hotel operation team and project management team to maximize the revenue and achieved higher than Budgeted room revenue during the major renovation phase before the hotel rebranding.Reconfiguration of the new room categories set for the new branding.Completed the setup of systems such as IDeaS G3 Revenue Management System to help optimize hotel room revenue. Completed the reconfiguration of Hotel PMS and Channel Manager for the new rebranding.Set up a completely new Revenue, Reservation, and Distribution team.Perform system changes and new strategies implementation for hotel rebranding with internal and external stakeholders.Completed the whole hotel rebranding exercise and hotel soft opening.

• Part of the Corporate Revenue Team overseeing all the hotels in both Australia and New zealand.• Managed Stamford properties across Australia and New Zealand to drive revenue generation strategies and initiatives. • Worked with key stakeholders and revenue leads to audit revenue streams and distribution channels, provide action plan according to GOP and budgets.

• Yield optimum revenue and RevPAR with a regular business review of the property, including assessing rates, inventory, sales strategies, competitor performance and booking pace.• Perform regular analysis of market trends data, market positioning, customer data (Demography/Preferences/Interests), and historical data to identify opportunities for revenue growth.• Implement initiatives to ensure optimal revenue generation and market share growth, which eventually contributes to increased profit margins.• Host weekly revenue meetings with market analytics, competitive performance and revenue opportunities to drive revenue for all market segments. • Lead reservation team and work closely with hotel stakeholders to ensure bookings and groups are optimized across all channels and platforms. • Key point of communication for external partners to keep abreast of market changes and development within the industry.• Work closely with Hotel General Manager on a daily basis to maximize hotel total revenue.• Work closely with business partners such as OTAs account manager and IDEAS RMS representative to improve hotel performance.• Participate in Monthly HOD meetings to share the advantage of effective revenue management with the team.Key Achievements:• Achieved both Room Revenue and ADR for full 2019 vs Room Budget. • Participate in 2 hotels re-opening.• Promoted to Revenue Manager in the year 2019• Taskforce as a Cluster Revenue Manager for JEN Orchardgateway & JEN Tanglin.• Project champion for the setup and management of the new upsell system for the hotel.• Project champion for the migration of channel manager from Siteminder to Synxis.• Project champion for the migration of the rate search tool from Rate360 to OTAinsight.

Strategy planning and execution of revenue and distribution channels; achieving YOY growth on room revenue, and exceeding budget with limited inventory in COVID-19 pandemic. • Taskforce for Cluster Revenue Manager for JEN Orchardgateway & JEN Tanglin. • Champion weekly revenue meetings with market analytics, competitive performance and revenue opportunities to drive revenue for all market segments and direct booking performance. • Lead reservation team and work closely with hotel stakeholders to ensure bookings and groups are optimized across all channels and platforms. • Key point of communication for external partners to keep abreast of market changes and development within the industry.Key Achievements:• Achieved both Room Revenue and ADR for full year 2018 vs Room Budget.

• Clean up and maintain all other distribution channels. • Assist in revenue reports and budget preparation for Director of Revenue.• Maximise efficiency of hotel and central reservation team by managing distribution.Work closely with head of Central Reservation Team to resolve operation or distribution issue.• Develop and coordinate weekly revenue meeting agenda and minutes with key stakeholders.

Accurately handle all reservations enquiries from respective booking segment and avenues.

• Support sales team to secure key accounts with all administrative duties from contract• drafting, site inspection to group management.• Build brand loyalty from transient guests and leisure accounts with personalized offers and promotions.Key Achievement:• Resolved Agent Bulk purchase payment parity issue which had been accumulated for more than 3 years.

Assist in operation and quotation. Major in sales of products.

Selling products and serve customer. Stock management and flower bouquet arrangement.

Work as a clerk handling paper works, photocopying, sorting data and data entry.

Serving and taking order from customer in the restaurant. The pasta can be real nice!

Serving Customer on beverages and food, take order. Cook and ensure quality of food and beverages in the restaurant.