• Redesign the Web and App version of 1 product line, and develop design guidelines.• Conducted usability testing, analyzed user behavior, and improved the usability of the StreetVoice App.• Collaborate with PMs, developers, and other designers to refine the product through feature planning, and data analysis

• Responsible for BestSelect E-commerce CMS from 0 to 1• Responsible for the continuous optimization of the ERP used by the company's 500 colleagues.• Continuously optimize Besttour's travel app, optimize the ordering process, and increase the registration rate by 30% within one year• Communicate with PM in the early stage, write flowcharts and functional diagrams, conduct wireframe testing, and continue to modify, and formulate a style guide after completion. communicate with the PM/RD team via Zeplin.

• Worked closely with marketing team to conceptualize ideas and plan the main vision.• Designed promotional materials (e.g. EDM, videos and event display) to improve potential visitor outreach.• Strengthened the brand and vision by illustration