Help clients introduce process mining discipline and solutions in order to optimize their business processes.Expert in Marketing Research & Data Analysis, Marketing Communication (most experienced in Direct Marketing and Database Marketing.) well versed in Consumer behavior and psychology, behavioral economics.I am eagerly developing skills and accumulating experiences in process mining in order to drive process mining implementations in Japan now. Cultivating a new field has always been my biggest motivator and make my life exciting.Certified Net Promoter ExpertHave many experiences for new business developments.Wrote several books of which theme are Marketing Research, Branding.Teach Marketing Research, Marketing Metrics, CRM, Marketing Psychology, and Marketing English to Japanese business People.-------------------------------<Main Skills>Marketing Research & Data analysis, Data MiningHave 30+ year experiences in conducting marketing research and data analysis including consumer/business survey, interview, data-mining, text-mining.Certified Net Promoter Specialist.Marketing Planning & Management Can make and manage an integrated marketing plan which covers offline and online advertising, sales promotion, direct marketing activities.IT System Development Can write business requirement and functional specifications for an IT system and direct its development.New Business Development Can create Strategic and Tactic plan for a new business and direct its development.
Process Mining Initiative
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Process Mining Consultant And Data ScientistProcess Mining InitiativeTokyo, Jp
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Process Mining Consultant/Data ScientistProcess Mining Initiative Feb 2020 - Present日本 東京都 23 区内provide professional services including data preparation, tool operation, analysis evaluation, training and process mining project management.
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Senior Manager, Data Scientist At Process Mining Dept, Digital Transformation Div.Heartcore Inc. (Formerly Xyxon Inc.) Jan 2019 - Jan 2020Within 23 Wards, Tokyo, Japanhelp final customers introduce a process mining tool and implement process mining analysis by providing various professional services including data preparation, tool operation, project management.
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Head Of Relationship Marketing DivisionHeartcore Inc. (Formerly Xyxon Inc.) May 2018 - Dec 2018Within 23 Wards, Tokyo, JapanSupport clients to successfully take advantage of our CMS/CXM features, especially marketing functions such as segmentation and personalization by training and consulting services along with planning and managing our own marketing activities.Recently started supporting clients to introduce and utilize process mining tools with my skills and experiences as data scientist.
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Senior Marketing ConsultantXyxon Inc. Oct 2017 - Apr 2018Within 23 Wards, Tokyo, JapanDevelopment,global sales and support of content management and digital marketing solutions using the latest web technologies.XyXon, looking at the corporate dilemma of effectively managing content, have developed solutions to enhance the need for both Web 2.0 and Enterprise 2.0 as the answer of an infrastructure that responds quickly to the Corporate Management needs.A very powerful CMS (Content Management System) that makes it easy for Corporate Management to implement/construct functions for developing, editing, updating, analyzing, searching, and controlling access to content and also handle content as social and market-related changes necessitate. CMS not only needs the flexibility to support websites of all varieties – from regular websites to e-commerce, mobile, SNS, and blog websites – but also requires an abundance of functions that can keep up with the ever-changing, ever-evolving needs of the end-user population.
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Executive OfficerMarketing Intelligence Division, Genesis Communication Inc. Oct 2015 - Sep 2017Chiyoda-Ku, TokyoWe provide 'Demand Creation' service which entails branding, lead generation, lead nurturing and lead qualification. Our main purpose of demand creation is to create and hand over MQLs(Marketing Qualified Leads) to sales of our client.In order to achieve this, we plan and execute integrated marketing communication applying 'Inbound Marketing' methodology on Hubspot platform or other Marketing Automation tools.We can support companies who are hoping to expand their business in Japan' market or overseas markets with our knowledge and experiences in both MarCom (Marketing Communications) and MarTech (Marketing Technology)---------------------------------------We also provide 'Customer Loyalty' related services applying Net Promoter Score/System.
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Manager, Marketing UnitSymphony Marketing Co., Ltd. Apr 2015 - Aug 2015Within 23 Wards, Tokyo, Japanplan and execute B2B marketing activities for our Clients to generate and nurture leads and hand over hot lists to sales.Symphony Marketing provides outsourcing services based on our proprietary Marketing DB and communication management tools.
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Director/Marketing ProducerFuhu Japan Dec 2012 - Mar 2015Tokyo, JapanStrategic planning and execution for Providing Educational Contents Apps and Android Tablets for children,FUHU Japan is an affiliated company of FUHU Inc.
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Representative Director/Marketing ProducerShapmind Inc. Feb 2001 - Mar 2015Tokyo, JapanHelp business expand and retain customer base.Planning and Execution in Marketing Research, Marketing communication, Website Development,Copy-writing
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Marketing Manager / Executive Director Of Engagement ForumShinqoo Inc Mar 2013 - Apr 2014Tokyo, JapanShinqoo helps a company strengthen engagement between the company and its customers / the company and its employees with Engagement Technology.Engagement means degree of Attachment and Empathy with a company.Strong attachment and Empathy induces customers to repeat purchase, purchase with a premium price, word of mouth, and positive feedback that may lead to a new product development.This is what we call 'Customer Engagement'.And also Strong attachment and Empathy of employees with a company leads to better services to customers, constant improvement in their work, lower turnover rate and reduced employment and education costs.This is what we call 'Employee Engagement'.Engagement technology consists of the following four components.- Engagement Research- Engagement Educationoy- Engagement Promotion- Engagement CreativeThe above services are designed and provided for a company to strengthenengagement with their customers or/and with employees.A company having more and more engaged customers and employees can enjoy sustainable growth and revenue.'Engagement Forum' which I organize is a study group for engagement-oriented companies and people.
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Deputy Manager/Crm SpecialistDentsu Wunderman Jun 1996 - Dec 1999Tokyo, JapanPlanning and Execution in Marketing Research, Direct Marketing, Database Marketing, Customer Relationship Management
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ResearcherCrc Research Intsitute Jun 1993 - May 1996Tokyo, Japanplan and execute various research and consulting projects.
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Field ManagerNielsen Japan Sep 1988 - May 1992Tokyo, JapanStarted as a field researcher who visits various stores for checking stocks of consumer goods.oversaw data management divisiont which organized data collected by field researchers and maintained database for making reports for consumer goods sales for FMCG companies.
Jun Matsuo Education Details
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Marketing
Frequently Asked Questions about Jun Matsuo
What company does Jun Matsuo work for?
Jun Matsuo works for Process Mining Initiative
What is Jun Matsuo's role at the current company?
Jun Matsuo's current role is Process Mining Consultant and Data Scientist.
What schools did Jun Matsuo attend?
Jun Matsuo attended Waseda University.
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