Jun Roxas

Jun Roxas Email and Phone Number

Founder and Managing Partner at R&W Creative Group | Award-Winning Marketing Executive | Brand Strategist @ Before the Butcher
Jun Roxas's Location
Yorba Linda, California, United States, United States
About Jun Roxas

Multi-industry brand and marketing experience, including work from both sides of the marketing desk (Corporate and Ad Agency), I bring the best of both worlds to my clients and partners. I founded R&W Creative Group with the intention of bringing a strategic and creative vision to businesses and clients and have successfully grown the business to support over 100 clients including Coke, Pepsi, Mattel, Ralphs, DeWalt, El Pollo Loco, and more. I've successfully grown and developed marketing teams as head of an Ad Agency, Vice President of Marketing and Chief Marketing Officer. I am passionate about every aspect of my role from client engagement, scoping of key needs and strategy, and execution of end-to-end projects and campaigns. In addition to my creative vision, I bring the same level of dedication to my executive-level leadership roles supporting companies including Islands, Wahoos and Before the Butcher.I am a happy and proud husband, Dad, mountain biker and was an ranked skateboarder in the 80's and still frequent the local skatepark weekly. A recent personal achievement was hiking to the bottom and back to the top of the Grand Canyon. My career has also seen success as an award-winning marketing leader with International and National Awards in Package Design, Advertising and Sales Promotion.I would love to connect on how I can bring a fresh perspective to your brand's story or message.

Jun Roxas's Current Company Details
Before the Butcher

Before The Butcher

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Founder and Managing Partner at R&W Creative Group | Award-Winning Marketing Executive | Brand Strategist
Jun Roxas Work Experience Details
  • The Made Agency & R&W Creative Group
    Founder, Managing Partner
    The Made Agency & R&W Creative Group 2010 - Present
    Founded R&W Creative Group, a full-service brand & marketing firm, and The Made Agency, a digital and event marketing agency. Served as client relationship leader, project and strategic creative head for over 100 clients including mulitiple Fortune 500 organizations.
  • Before The Butcher
    Vice President Of Marketing
    Before The Butcher Nov 2018 - Present
    San Diego, California, Us
    Serving as Vice President of Marketing through R&W Creative Group consulting focused on the creation of internal brand identity and consumer-facing brand identity from logo development, consumer packaging design, and brand culture. Helped to develop and establish B2B and B2C national sales roll-out marketing plan leading to the expansion of plant-based proteins to national retailers, including Kroger, Ralphs, Vons, Whole Foods, and Mother’s Kitchen.
  • Islands Restaurants
    Chief Marketing Officer
    Islands Restaurants Nov 2019 - Sep 2020
    Us
    Brought in as full-time CMO to refresh the brand and jumpstart the marketing activity. Developed complete brand overhaul that expanded brand appeal to new customers. Oversaw Food & Beverage Department and shifted department focus which resulted in a significant change in Food & Beverage R&D practices, developed a new (younger) testing group, led initiatives to bring in new and upstart local beverage brands (pre-pandemic) Pandemic activity included development of the "Buy One Give One" campaign that fed over 100,000 senior citizens, helped to keep locations open and busy during the peak of the pandemic and garnered over $250K in free media for the brand. Directed marketing team that focused on day-to-day marketing operations including social media content strategy and development, email campaigns, outside agency management and 3rd party vendor reviews. Saved over $100k in marketing dollars from the previous year's marking budget in the first year.
  • Wahoo'S Fish Taco
    Chief Marketing Officer
    Wahoo'S Fish Taco 2015 - 2017
    Us
    Joined the Wahoo's team to develop and roll-out a comprehensive chain-wide brand refresh and develop a marketing strategy and plan to re-engage lapsed customers and entice new fish taco fans. Developed and rolled out traffic-driving promotional strategies and campaigns along with supporting point-of-sale materials. Spearheaded new menu strategy, design and production that enhanced overall customer experience and increased sales of key products. Established strategic brand partners outside of the restaurant industry that resulted in cross-brand promotions.

Jun Roxas Education Details

  • Capella University
    Capella University
    Marketing

Frequently Asked Questions about Jun Roxas

What company does Jun Roxas work for?

Jun Roxas works for Before The Butcher

What is Jun Roxas's role at the current company?

Jun Roxas's current role is Founder and Managing Partner at R&W Creative Group | Award-Winning Marketing Executive | Brand Strategist.

What schools did Jun Roxas attend?

Jun Roxas attended Capella University.

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