Marketing Manager — China
Hangzhou, Zhejiang, China
1. Market insight, brand and positioning: Analyze the market environment, competitive situation and segmented population, formulate brand and product line positioning strategies, and build a complete brand concept, product logic and visual system.2. Integrated marketing: Allocate marketing resources according to the profit and sales targets of the CEO and sales department, including sponsorship promotion, KOL/KOC placement promotion, operation and promotion of brand's own social media, etc., responsible for placement budget, placement results and conversion rate, to help the company achieve sales targets.3. Visual creativity: Coordinate and execute brand visual creative planning, shooting, marketing materials planning and production, including product brochures, product ordering meetings, seasonal shop materials, e-commerce and social media materials, etc. Good at finding a balance between budget and quality.4. Public relations cooperation: Participate in brand cooperation, sponsorship and other public relations affairs, responsible for brand credit and reputation, docking projects include: Chinese Women's Football Association, Chinese Chess National Team, Chinese Softball National Team, etc.5. Overseas market: Build an overseas market team, provide support for the Southeast Asian market, and explore potential customers through overseas social media and official website.
