● Responsible for 7 paid media (eg. Facebook, Tiktok), and managed the monthly budget of $2M+ NTD● Conducted data analyses and made weekly & monthly reports to provide optimization suggestions for ad campaigns● Planned 5 ad creative scripts, and collaborated with the design team to complete ad creatives for an Indonesian game

● Organized 20+ offline courses related to shop management, copywriting, etc. for Shopee sellers ● Initiated a live stream program as a new exposure channel that sold products for cooperative sellers and received up to 4,800 views in total● Planned the content of the Shopee feed for our team, which optimized exposure by 72% and increased viewers by 64% compared to the previous month● Analyzed problems from sellers and communicated with other teams to propose solutions, which obtained many positive feedbacks

● Created copies and videos on its social media, which achieved up to a 24% reach rate● Wrote 2 blogs related to sports to attract its target audience and conduct content marketing

● Targeted 10 potential cooperative partners, and promoted the idea of shared power bank to help this start-up company expand its business● Increased from 10 likes to 600 likes on the Facebook fans page and formulated an online lucky draw campaign which received 70 replies