Jun Wu Email & Phone Number

Boston, Ma, Us

+ Senior leadership for leading FinTech brand. Responsible for data-driven growth strategies and integrated go-to-market execution, across digital paid media, social, partnership, organic channel, analytics, and more, to crystalize exceptional customer value and deliver accelerated growth.+ Serve as a strategic partner and growth advisor to the founders & the CEO and the Board to help shape the overall growth strategy for the company.+ Set the direction of customer acquisition and engagement. Oversee the execution to drive business volume across digital media, organic, and partnership channels. Consistently exceed business performance OKRs while navigating an ever-changing macro environment. + Build the FinTech brand digitally through brand engagement, influencer marketing, organic social media, and content marketing.+ Upgrade organizational capabilities in growth and marketing necessary for nimble, informed, and strategic decision making and quick action through the use of data and analytics.+ Define website strategy, product strategic requirement, as well as institute new web and product analytics to better understand customers and deliver frictionless mobile and online experience.+ Help lead the partnership channel from strategic engagement to detailed implementation, achieving more than 100% growth.

St. Paul, Mn, Us

+ Marketing executive responsible for digital transformation, digital marketing, and go-to-market execution to build digital brand, implement digital programs, deliver unique value to customer, and drive accelerated revenue and growth.+ Lead digital growth, commercialization and marketing for digital start-up. Launch a portfolio of cloud based digital products globally. Define segment, deliver positioning, and lead multi-channel marketing campaign. Set the stage for $100MM plus new digital revenue+ Lead strategic go-to-market commercial model. Design digital product and pricing strategy to capitalize on emerging growth opportunities, delivering innovative digital solution offerings and significantly higher gross margin.

Chicago, Il, Us

+ Member of senior marketing leadership team for leading FinTech brand. Responsible for business result, budget, marketing strategy, growth marketing, and integrated digital and direct programs designed to build brand digitally, acquire and retain customers, drive revenue and grow market share.+ Set the direction for digital and direct. Developed strategic plan, drove marketing strategies, oversaw go-to-market programs, guided analytic models, and built dashboards/KPI’s, delivering 100%+ YOY growth and beating AOP by 30%.+ Redesign go-to-market approach to high potential customers. Focus on driving brand awareness, reshaping customer targeting, analyzing media mix, and optimizing experience, delivering 10-20% additional new businesses.

Bloomington, Illinois, Us

+ Led small business growth strategy and digital transformation initiatives for insurance, banking and investment businesses.+ Designed future state small business growth model, partnering with executive stakeholder groups including C-Suite. Evaluated competitive landscape; drove segmentation strategy, product suite, distribution mix, and technology solution. Defined vision and long-term strategies.+ Led an innovative digital experience from customer insights to launch. Drove business case, data analytics, experience re-engineering, and implementation. Elevated customer experience and operations efficiency, increasing auto decisioning by 50%.

Us

+ Marketing executive for the digital banking and insurance businesses. CMO and officer for the digital banking business; member of the bank's senior leadership team. + Led marketing strategy development and execution. Led brand development, designed digital strategy, and crafted all marketing elements, including digital/direct, social, and analytics. Achieved record business results in 2014 and exceeded plan by 20% in 2015.+ Launched an innovative end-to-end digital offering experience. Drove market insights and digital user experience. Managed the digital funnel. Oversaw branding, digital and social media, and PR. Instituted analytics to measure real-time performance.

Bloomington, Illinois, Us

+ Led Marketing Insights, Strategy, and Planning for insurance, investment, and banking businesses, partnering with diverse executive stakeholder groups including C-Suite. + Led all aspects of daily strategies and operations of Product Marketing. Significantly revamped the go-to-market execution, achieving record results and driving seven million new accounts.+ Rebuilt State Farm Brand Strategy, resulted in an innovative brand platform and unique brand position in the marketplace; successfully revamped the brand and repositioned State Farm to capitalize on emerging demographic trends and behavior. + Drove Annual Strategic Planning that deployed $500MM plus across major marketing and sales initiatives/programs, including marketing communication, digital, and sales programs.

Detroit, Mi, Us

Managed new business initiatives. Led General Motor Affinity Insurance Business; directed the activities of multi-site teams; oversaw all strategy, branding, direct marketing, data analytics, and partnership initiatives.

Norwalk, Ct, Us

Member of the Senior Management Team for GE Money China. P&L Lead/COO of Auto Finance Business. General oversight of strategic startups, covering partnerships, Greenfield, and M&A.

Chicago, Illinois, Us

Strategist of a five-member core strategy team for $6 billion Government & Enterprise business. Member of a strategic advisory team for Senior Management Team in business growth strategy, competitive intelligence, and strategic planning. Lead Software Engineer; managed the software development of Public Safety Two-Way Radio Controller, a large-scale and complex software system.