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+ Served as Chief Marketing Officer and Chief Growth Officer for major brands and start-ups+ Strategic partner and growth and marketing advisor to the CEO and the Board+ Deep digital expertise across digital strategies, digital growth and digital experience+ Built brand strategy and oversaw the implementation for Fortune 100 company brands and start-ups+ Experience in deploying several hundreds of millions of marketing dollars across digital and traditional media+ Led marketing organizations and built organizational capabilities in both large brands and start-upsSenior marketing and growth executive with broad-based global experience in leadership, branding, digital, growth, and innovation. Proven ability to build brand and grow revenue for major insurance, financial services and technology companies. + Diverse expertise in marketing, branding, digital, and technology, including customer insight, marketing strategy, branding, integrated campaign, digital and social, and growth marketing+ Deep knowledge of financial services, insurance and technology industries with P&L experience+ Proven track record of delivering profitable growth and improving productivity in diverse business environment+ Strong ability to bring together the winning combination of vision, strategy and go-to-market execution+ Broad leadership experience in building effective teams and navigating complex organizationsSpecialties: Marketing Strategy, Brand Strategy, Digital, Social Media, Consumer Insights, Integrated Campaign, Growth Marketing, Innovation, Change Leadership, Insurance, Investment, Banking, Technology, FinTech, InsurTech
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Chief Marketing OfficerOwn Up Mar 2022 - PresentBoston, Ma, Us+ Senior leadership for leading FinTech brand. Responsible for data-driven growth strategies and integrated go-to-market execution, across digital paid media, social, partnership, organic channel, analytics, and more, to crystalize exceptional customer value and deliver accelerated growth.+ Serve as a strategic partner and growth advisor to the founders & the CEO and the Board to help shape the overall growth strategy for the company.+ Set the direction of customer acquisition and engagement. Oversee the execution to drive business volume across digital media, organic, and partnership channels. Consistently exceed business performance OKRs while navigating an ever-changing macro environment. + Build the FinTech brand digitally through brand engagement, influencer marketing, organic social media, and content marketing.+ Upgrade organizational capabilities in growth and marketing necessary for nimble, informed, and strategic decision making and quick action through the use of data and analytics.+ Define website strategy, product strategic requirement, as well as institute new web and product analytics to better understand customers and deliver frictionless mobile and online experience.+ Help lead the partnership channel from strategic engagement to detailed implementation, achieving more than 100% growth. -
Director, Digital MarketingEcolab Jul 2019 - Mar 2022St. Paul, Mn, Us+ Marketing executive responsible for digital transformation, digital marketing, and go-to-market execution to build digital brand, implement digital programs, deliver unique value to customer, and drive accelerated revenue and growth.+ Lead digital growth, commercialization and marketing for digital start-up. Launch a portfolio of cloud based digital products globally. Define segment, deliver positioning, and lead multi-channel marketing campaign. Set the stage for $100MM plus new digital revenue+ Lead strategic go-to-market commercial model. Design digital product and pricing strategy to capitalize on emerging growth opportunities, delivering innovative digital solution offerings and significantly higher gross margin. -
Vice President, MarketingOpploans Jul 2018 - Jul 2019Chicago, Il, Us+ Member of senior marketing leadership team for leading FinTech brand. Responsible for business result, budget, marketing strategy, growth marketing, and integrated digital and direct programs designed to build brand digitally, acquire and retain customers, drive revenue and grow market share.+ Set the direction for digital and direct. Developed strategic plan, drove marketing strategies, oversaw go-to-market programs, guided analytic models, and built dashboards/KPI’s, delivering 100%+ YOY growth and beating AOP by 30%.+ Redesign go-to-market approach to high potential customers. Focus on driving brand awareness, reshaping customer targeting, analyzing media mix, and optimizing experience, delivering 10-20% additional new businesses. -
Director, Financial Services Small Business, Digital Transformation InitiativesState Farm ® Nov 2015 - Jul 2018Bloomington, Illinois, Us+ Led small business growth strategy and digital transformation initiatives for insurance, banking and investment businesses.+ Designed future state small business growth model, partnering with executive stakeholder groups including C-Suite. Evaluated competitive landscape; drove segmentation strategy, product suite, distribution mix, and technology solution. Defined vision and long-term strategies.+ Led an innovative digital experience from customer insights to launch. Drove business case, data analytics, experience re-engineering, and implementation. Elevated customer experience and operations efficiency, increasing auto decisioning by 50%. -
Associate Vice President, Brand And Digital MarketingNationwide Jul 2014 - Nov 2015Us+ Marketing executive for the digital banking and insurance businesses. CMO and officer for the digital banking business; member of the bank's senior leadership team. + Led marketing strategy development and execution. Led brand development, designed digital strategy, and crafted all marketing elements, including digital/direct, social, and analytics. Achieved record business results in 2014 and exceeded plan by 20% in 2015.+ Launched an innovative end-to-end digital offering experience. Drove market insights and digital user experience. Managed the digital funnel. Oversaw branding, digital and social media, and PR. Instituted analytics to measure real-time performance. -
Director, Marketing Strategy And Brand MarketingState Farm ® 2008 - 2014Bloomington, Illinois, Us+ Led Marketing Insights, Strategy, and Planning for insurance, investment, and banking businesses, partnering with diverse executive stakeholder groups including C-Suite. + Led all aspects of daily strategies and operations of Product Marketing. Significantly revamped the go-to-market execution, achieving record results and driving seven million new accounts.+ Rebuilt State Farm Brand Strategy, resulted in an innovative brand platform and unique brand position in the marketplace; successfully revamped the brand and repositioned State Farm to capitalize on emerging demographic trends and behavior. + Drove Annual Strategic Planning that deployed $500MM plus across major marketing and sales initiatives/programs, including marketing communication, digital, and sales programs. -
Director, Business Development And MarketingGmac 2007 - 2008Detroit, Mi, UsManaged new business initiatives. Led General Motor Affinity Insurance Business; directed the activities of multi-site teams; oversaw all strategy, branding, direct marketing, data analytics, and partnership initiatives. -
Business Initiatives Leader/CooGe Money 2005 - 2007Norwalk, Ct, UsMember of the Senior Management Team for GE Money China. P&L Lead/COO of Auto Finance Business. General oversight of strategic startups, covering partnerships, Greenfield, and M&A. -
Strategist And Lead EngineerMotorola Inc. 2000 - 2005Chicago, Illinois, UsStrategist of a five-member core strategy team for $6 billion Government & Enterprise business. Member of a strategic advisory team for Senior Management Team in business growth strategy, competitive intelligence, and strategic planning. Lead Software Engineer; managed the software development of Public Safety Two-Way Radio Controller, a large-scale and complex software system.
Jun Wu Skills
Jun Wu Education Details
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Northwestern University - Kellogg School Of ManagementMarketing
Frequently Asked Questions about Jun Wu
What company does Jun Wu work for?
Jun Wu works for Own Up
What is Jun Wu's role at the current company?
Jun Wu's current role is Digital Marketing | Growth | CMO | Fintech.
What is Jun Wu's email address?
Jun Wu's email address is tm****@****hoo.com
What is Jun Wu's direct phone number?
Jun Wu's direct phone number is +163065*****
What schools did Jun Wu attend?
Jun Wu attended Northwestern University - Kellogg School Of Management.
What skills is Jun Wu known for?
Jun Wu has skills like Product Marketing, Marketing Strategy, Strategic Planning, Market Research, Mergers And Acquisitions, Integrated Marketing, Product Development, Product Management, Financial Services, Competitive Analysis, Direct Marketing, Digital Marketing.
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