Full resposibility for Group P&L as Global VP of sales and marketing.Business size is more than 600M USD in 2023.Focus on the key accounts management, main customers are battery manufactures, such as CATL, BYD, LGES, SDI, PowerCo, Northvolt...Reshape the sales & marketing teams to meet customers' need at a global level.Set up a clear strategy for Group's business growth in the next five years.Involved in the company's decision-making, including people, investment and re-org.

Sept. 2020 - PresentResponsible for regional P&L for Channel Partners & Digital sales in Greater China.• Consolidate distributors network; • Focus on distributor business performance, such as forecast accuracy, payment on time;• Identify potential business growth with partners in Greater China;• Leverage digital tools (Webshop and CEM mode) to manage long tail customers;• Improve ICM margin delta based on deep market/account understanding;• Shenzhen office admin management.Jan. 2018 - Sept. 2020, Leader of KAM team• Develop, implement, and manage sales strategies in the China region to support the business plan, as well as to ensure customer satisfaction;• Develops and initiates strategies that create new business and build key accounts; • Define and execute Key Account growth plan with account owners to grow the business.• Lead a China based Key Accounts management, provide professional guidance to manage and motivate to be a high performing sales team;• Work effectively and collaboratively with internal key stakeholders, i.e., Product Managers, Business Line Managers, etc, as long as China sales is concerned; • Follow up company’s procedures to complete the meeting reports, monthly report, Business review reports, market intelligence report per the management and business needs; • Performs other duties as the position requires and as directed by the China General Manager.

P&L responsibility for 4 BUs growth strategies and implementation in Great China, Korea and Japan. The BUs include Industrials Resins, Adhesive, Lube & Fuel and Oil Field Resins.• Work with global commercial team to develop the sales and marketing strategy, policies, programs for the BUs and be able to execute them to win the expected market share with the fast and profitable growth in AP market.• Prepare an annual sales plan and sales budget and take steps to achieve the sales target in terms of sales volume, sales revenue, material margin and etc. Establish the sales target for each BU including Industrial Resins, Adhesive, Lube & Fuel and Oil Field Resins. And lead and monitor the sales team through the year to ensure the achievement of annual targets.• Regularly meet with direct reports to discuss the direction of business, profit objectives, sales goals, new product goals, personnel needs, required trainings and other topics as necessary. Provide advice, support and coaching to direct reports to ensure that all responsibilities assigned to those individuals are discharged as required. • Review the product portfolio on the regular basis together with Strategic Marketing Director and regional marketing leader to develop Innovative products/applications to capture customer value proposition to fulfill further high value market needs. • Work with Regional Value Leader to set the related commercial terms for the major accounts and/or distributors including pricing, commission, payment term, etc. and provide leadership and directions to sales team to close leaks and maximize the profitability.

Report to: General managerSubordination: 7 personsBe responsible for the maintenance and development of fluoro-polymer (such as PTFE/FEP/PFA/ETFE/PCTFE) sales revenue for East China domestic sales. Additionally the responsibility covers management of the sales team for the mentioned region. To serves as the principal contact for customers and sales prospects. Routine assessments of the company’s position in the marketplace are made. From these assessments, sales initiatives are undertaken and marketing direction determined in concert with the General Manager. Short term sales initiatives and market/product development are initiated, providing primary direction to identify and capitalize on both current and future opportunities.Focus on the new application in areas of automobile, electronic, chemical and energy. Manage to introduce fluoro-polymer to heat exchanger system in flue gas application.