Played a key role in web design, newsletters, and managing ad campaigns on Google, Facebook, Shopee, and TikTok. Created educational, B2B, and B2C content to drive engagement and brand awareness, ensuring alignment with marketing strategies and brand guidelines.

• Singapore Patient Conference 2023, Singapore Patient Action Awards 2023. Contributed to the event attended by over 500 volunteers, caregivers, and community partners.• User Acceptance Testing (UAT) for Customer Relationship Management (CRM). Participated in Product Management, Resident Management and Marketing Module testing.• Project Management. Oversees the development and promotion of Health Kampung, a health community for Central-north residents in collaboration with internal and external partners.• Volunteer Management. Supports in the maintenance and volunteer recruitment for Tan Tock Seng Hospital volunteer groups.

• Researched, planned, and conducted eight user interviews via video conference. Designed user archetypes and analysed user behaviour using the discoveries found.• Designed and iterated prototypes for mobile application using Figma with another designer backed up by research and analysis of design trends and data.• Managed product and user feedback via Telegram before converting them into design proposals and prioritising bugs reported.• Strategized and formulated social content and assisted in the National Day Referral Campaign 2022, drawing in more than 80 participants.• Training Attended: Community Building

• Planned, developed, and created Procreate Digital Artist Workshop Curriculum of two 1.5 hours lessons targeted at 6- to 12-year-olds. • Supported company’s project to digitalise lesson plans and curriculums by designing and enhancing learning experience through slides and illustrations.Training Attended: Search Engine Optimisation 102, Aesthetics and Design Framework, Campaign Metrics, Copywriting 101, Data Visualisation with Tableau, Data analytics with SQL Bootcamp, User Experience 101, Visual Effects (VFX) with Nas Academy

• Second prize Faculty Award at SUTD 2020 Capstone Showcase and is featured on SUTD article.• Completed Lean LaunchPad Programme at Singapore University of Technology and Design.• Created an architectural education STEM tools for preschool children with a team of 6 students.• Designed brand logo and marketing materials for future launch using Adobe Illustrator.• Developed an UXUI prototype for the STEM tools using Axure RP 9.

• Digital marketing for both BoConcept and BauBox using Google AdWords and Facebook Ads.• Designed and rendered for BauBox kitchens using Adobe Photoshop.• Produced marketing materials for a retail company from digital campaigns, print materials and EDDM.

• Curated content for a new website and optimized SEM/SEO on Shopify platform.• Collaborated with Influencers on Instagram to launch new store opening campaign.• Created social media content on Instagram using Adobe Photoshop, Illustrator and Premiere Pro.

UC Berkeley Extension, International Diploma Program, Entrepreneurship, Building a Business Plan.Cossor - Cosmetic Advisor AppHelps busy beauty enthusiasts make fast product choices that is best suit to their needs and wants.