Mediative is YellowPage Group's national digital marketing solutions provider which offers extensive display, mobile and location-based solutions to the country’s largest agencies and advertisers.- Providing DSP strategic consultation to internal and external stakeholders - Utilizing knowledge of Rich Media, Mobile and Video technology improving overall digital media solutions- Trafficking l Monitoring l Optimizing key campaign performance

Sina Corporation, one of the largest internet portals in China and a public-listed company with 2000+ employees and 10+ studios- led the user acquisition efforts for Sina Overseas Division - "Joyfun" platform- managed overseas mobile/affiliate/social/video ad channels to grow user conversion - monitored user qualities and analyzing user behaviors from various advertising networks- kept close eyes on daily digital campaigns and monthly key KPI's for positive ROI- partnered with third party SEM/Affiliates/Ad networks and Programmatic platforms to boost overall digital campaign performance

Adknowledge operates the 4th largest digital advertising marketplace with unique ad formats, data, insights, targeting algorithms and creative approaches, which provides advertisers with quality leads from hard to reach places. These include social networks, display, games, mobile, apps and email. With hundreds of 'ROI Junkie' employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. More about us:• Offices in Kansas City, Los Angeles, San Francisco, New York, Ft. Myers, Toronto, London, and Shanghai• Annual revenue of ~$300M and very profitable• An all-common cap table, with JMI, TPG, TCV and Nokia as minority investors • Recognized by CNBC as “the next Google”• Recognized by Silicon Alley Insider as the 22nd most valuable start-up in the worldDuties:- Run the shanghai office and shared customer-driven insights across Adknowledge, including sales, engineering, business consulting, and legal- Responsible for tactical execution of a social media solution campaigns utilizing a combination of Adknowledge ad products including social network advertising, email marketing, mobile app install, video display, and etc.- Submitted media profiles, press releases and held corporation events and executive meetings to enhance company global awareness and visibility

AdParlor is the leader in handling large Facebook Ad campaigns. We offer a full-service managed solution as well as a self-service (Pulse) solution for buying Facebook Ads for the majority of the large spenders on the platform. We work with all kinds of advertisers – including large brands & agencies, social gaming companies, and eCommerce sites. Our client list includes American Express, Groupon, L’Oreal, OMD, Starcom, Mindshare, Ubisoft, SEGA…Both solutions offer real-time reporting which brings into one dashboard page insights and ad data – allowing you to measure paid versus earned media. In addition to buying regular marketplace ads - AdParlor also offer premium ads, page post ads, open graph action spec ads, mobile ads, and many other unique ad formats via Facebook. We manage over 1 Billion daily impressions on the platform and are one of the largest Ads API partners on the platform.Duties:- Promoted to manage Asian key clients and led the communication focusing on the delivery of quality digital solutions and campaign execution for APAC-based clients- Facilitated and Executed AdParlor’s fully managed service as well as SaaS platform with new leads, third-party analytic collaboration, and upgrade of ad tools on Facebook, Twitter along with seeking out new channels for both mobile and desktop delivery

- Fifth full time Employee, AdParlor acquired by Adknowledge in Oct 2011- Specified ad products and platform solutions to clients and responsible for end-to-end daily campaign management including targeting, creatives, slogans, bids and budget allocation- Monitored daily Facebook ad-buy performance and managed reporting and analysis of metrics - Managed and optimized digital campaigns for notable clients such as Tencent, Zynga, Rovio, SEGA, Perfect World, Agoda, Match.com, Groupon, OMD and etc.