MBA (study marketing) and highly experience for internal marketing and salesrapid MS increase to be #1 in the market by marketing driven not price driven to secure profit.(historical highest MS as 32% / #1 in Poland market for LG IT monitor)B2C offline channel strategy / pure online channel strategy (JD.com / Tmall / Lazada / shopee)B2C product marketing expertB2B experience (direct sales to the end customer and turnkey project) and making outstanding reference site (even PR in Korea news)
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DirectorLg ElectronicsGyeonggi-Do, South Korea -
Business LeaderLg Electronics Jan 2023 - Present대한민국 서울Business Leader(Team Leader) of IT product in HQ. I am leading the IT prodrocut business improvement & enhancement in all value-chains. -
Business Unit DirectorLg Electronics Thailand Dec 2018 - Dec 2022ThailandWorking as expat(FSE) from HQ to LG Thailand for 4yrsIT / ID(information Display) in charge.IT MS increase almost double (6%→11.8%)ID reference site (global level) and successful output IT Channel (B2C): Major retailers/Distributors line-up & increase IHS(In-House Share)→ Com7, JIB, Advice, IT-City, PowerBuy etc. PC monitors lined up in these Major IT retailers & to increase IHS, SKU mgmt, POSM, in store promotion, Omni channel online activities enhancement.: sell-thru based sales increasing in Major Distributors→ Synnex, Ingram, WTG biz development to expand reseller coverage: Pure Online → Lazada, Shopee, JDcentral etc. PC monitors lined up in these Major Pure online channels & to increase IHS, SKU mgmt, on channel campaign, On and off site traffic increase marketing activities enhancement.ID Partners (B2B): Vertical SI expansion → 100 SI biz partnership build-up. It brings more biz opportunities/awards in each vertical.: Consultant, Designer, Architect - new partnership build up → New Big Project opp found which is never accessed. → Turn-Key Project accessed and awarded.Marketing: Digital Marketing enhancement - influencer(gaming/lifestyle), social(FB,IG), GDN focused always on, pure online promotion etc.: B2B - for lead generation, do participation/activities in Vertical conference / Hotel Roadshow / Gov fair etc., B2B showroom w. reference siteValue-Chain - customer service / sales / marketing / logistics of BU in sales sub : thru the above role in charge, sales rev increase & generating positive operating income of the BU in sales sub.IT - turnaround to positive OI and sales rev increaseID: keep positive OI w/ project development focused B2B operation instead of run-rate based operation to avoid price war, instead value driven to the market.
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General ManagerLg Electronics Jan 2012 - Nov 2018대한민국 서울 영등포구Asia and Africa region experience for IT product (Monitor / Notebook)→ China, LG gram(premium notebook) launching project (1 year): JD.com / Tmall successful launching and sell-out by marketing drivenSince successful launching, every year double digit growth→ The Nordic, restart business of IT monitor (6 month): After the restart project succeeded in 2018, Nordic biz keep going successfully upto now. -
Business Unit DirectorLg Electornics Polska Dec 2007 - Dec 2011Warsaw Area, PolandMS #1 as 32% performance highest MS record since LG IT Monitor has started in PolandB2B: Monitor TV Deal w/ Canal+ for subscribers (20M$)IT Channel: Major retailers/Hypermarket line-up & increase IHS(In-House Share)→ MediaMarkt & Saturn, Mediaexpert, Carrefour etc. PC monitors lined up in these Major IT retailers & to increase IHS, SKU mgmt, POSM, in store promotion enhancement: reseller care focused, sell-thru based sales increasing in Major Distributors→ reseller care program operation (more than 2,000 reseller registered, Disty sell-thru increase by monthly promotion by each grade to reseller & reseller loyalty increase to LGValue-Chain - customer service / sales / marketing / logistics of BU in sales sub : thru the above role in charge, sales rev increase & generating positive operating income of the BU in sales sub.
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ManagerLg Electronics Nov 2004 - Nov 2007SeoulIn charge of Europe (EU IT international sales&marketing Team)All EU counties have PIC experience. -
StaffDaewoo International Corporation Sep 2000 - Feb 2003SeoulOil and Gas TeamOil Trading in Asia: Purchasing from Malaysia and Trade to other South-East Asia Countries such as Myanmar, Vietnam
Jun Young Bae Education Details
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Marketing
Frequently Asked Questions about Jun Young Bae
What company does Jun Young Bae work for?
Jun Young Bae works for Lg Electronics
What is Jun Young Bae's role at the current company?
Jun Young Bae's current role is Director.
What schools did Jun Young Bae attend?
Jun Young Bae attended Sungkyunkwan University.
Who are Jun Young Bae's colleagues?
Jun Young Bae's colleagues are Samir Liassine, Ernesto Torres Ortiz, Kirolos Gamil, Jun P., 김지원, Bich Ha, Людмила Бурова.
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Jun Young Bae
South Korea -
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1gmail.com
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