Jun Young Cho Email & Phone Number

London, England, United Kingdom

Seoul

• Responsible of AMORE PACIFIC global brand websites operation for 18 Amore Pacific brands - 59 websites in 14 countries
• Brand web platform operations – plan and produce content, web publishing, e-commerce integration, SEO implementation
• Monitor/ analyze web performance to identify improvement opportunities, and web optimizations.
• Plan, scope out, project manage brand websites’ renewal/ build, and global roll-outs.
• Plan and execute data-driven UI/UX enhancement with A/B test and personalization solution to drive sales and optimize brand experience.Led Sulwhasoo brand flagship store renewal at e-commerce store, LAZADA Singapore.
• Build strategy and design guideline for Sulwhasoo’s brand store at LAZADA Singapore which is one of the biggest ecommerce platforms in Asia.

• Led the project of building and managing e-commerce website for Samsung Mobile Division to establish unique presence within its brand and successful launch of the new products.
• Defined website’s role and designed the user experience, content and its strategy by analyzing target audience and client’s KPI
• Managed the team for digital strategy, analytics, technology and creative to build a website to meet the client needs
• Set up the content strategy and lead the content production for domestic use as well as for global marketing asset.
• Developed and executed the digital campaign including strategic media planning for brand awareness and product sales. Led the global roll-out project of implementing e-commerce content at client's brand site and.
• In partnership with local offices, launched the eSIS and/or implemented global content at the brand owned platform in 35 countries worldwide

• Responsible for Samsung Digital Appliances global SNS channel management annually that includes channel/content strategy, content creation, operation, community management, issue handling, analysis. Responsibilities.
• Developed cross social channel strategy for Facebook, Instagram, and YouTube
• In charge of creating global calendar for Facebook and Instagram’s always-on content
• Improving engagement and content performance by constantly analyzing metrics and market trends
• Provided creation and design guidelines to local markets and production
• Orchestrated the launch of user generated Instagram campaign

Developed integrated marketing communication strategy and various experiential campaigns for Samsung Mobile globally

Seoul

- Managed digital content strategy and producing global content for samsung.com which is distributed and executed over 60 countries worldwide. - Built platform for visual content development and distribution

- Planned and executed global launching events and consumer experiential marketing platforms for Samsung Electornics Mobile Division - such as Samsung Mobile Unpacked, Samsung Mobile Studio, forums and more

- Managing and Executing various sports marketing programs; 2004 Athens Olympic Games International Torch Relay; LPGA title sponsorship event - Samsung World Championship; Sponsorship project for profressional football, baseball, Hoceky, golf tournament etc.

Master Of Arts (Ma), Public Relations, Advertising, And Applied Communication

Business, Management, Marketing, And Related Support Services