Jun Yu Email & Phone Number

Shanghai, China

Shanghai

• Report to China GM
• Lead overall marketing strategy and activities for Alliance China with a business size of 21mio GBP in 2022 and 27 mio GBP in 2023F
• Own brands of Kelo Cote (No.1 imported scar treatment brand in China with CAGR of +15%), and Triatop (No. 2 medicated antidandruff shampoo in China with CAGR of +8%) and local nutrition brands.
• Responsible for both ATL (mainly digital marketing) and BTL marketing budget of total >10mio RMB in 2022
• Develop both long term (5 years), short term strategy and annual brand plan based on category & consumer understanding and annual marketing budget planning and responsibility and sales target development
• Lead and mentor nutrition Product manager to develop nutrition strategy and marketing activities, include initiated a new ecommerce opportunity of Lefuzhi flagship store

Shanghai, China

• Key Responsibilities:
• Report to head of Marketing
• Lead Digestive health category strategy to meet our ambition to become No.1 OTC liver care brand in China in 2023
• Own the brand of Essentiale (net sales 66 mio RMB Euro Biz in 2019F)
• Work with 3rd party sales team to deliver sales target and grow the brand at 30% growth rate (while the external market of the category only grows at 0.8%)
• Develop china entry strategy for New category: Probiotic category, propose proposition, portfolio, pricing and channel strategy

Shanghai, China

• Key Responsibilities:
• Report to head of Marketing and Innovation Head
• Lead category strategy and identify new growth segment within category to drive “3 years double the business” vision
• Own the brand of Canesten and Mycospor (250 mio RMB Euro Biz in 2018)
• Work with 3rd party sales team to deliver sales target and grow the brand at 6% growth rate (while the external market of the category is decline at -2%)
• Lead innovation strategy and roadmap of Derm category (include KangWang, and Canesten)

Shanghai

• Lead and guide PM and GI subcategory team (>10p) to deliver innovation strategy and pipeline
• Identify category drivers to achieve the growth ambition of China
• Brand owner, build & guard brand heart
• Develop Category short term and long term strategy based on category & consumer understanding
• Develop yearly brand plan with local marketing team involving digital and traditional media
• Establish market understanding to build category knowledge bank, and provide right perspectives regarding market/consumer/competitor assessment.

Shanghai

--> Owns consumer insights for category- Proposes, analyzes, summarizes, and catalogs consumer research to drive insights-Collects shopper insights generated by SO/BU MMs-->Helps in Development of the long-term vision and 3-year strategy for the category-Supports the development of comprehensive strategy (covering full portfolio, all 4 Ps) and identifies.

Report to Category Mix DirectorResponsible for the Sauce category long term strategy and marketing plan development Coach and lead direct and push other related functions to achieve business goalResponsible for generating category insights, implementing annual category business plans. To create activation programs based on mixes and in the context of the.

Responsible for the development, strategy and P&L of Bathroom Furniture Category Lead a team of 15 for new business development and coach one direct reportAchieved >40% growth of the category in 2006 YTD Successfully launched 6 product lines in 2006 YTD via detailed product training, rolling out tracking and strong market supportDraft promotion plan to.

Product management, product development & business development for a range of food and beverage packaging equipment & material (suitable for FMCG & catering products). Key clients include Yili Dairy; Key member of corporate strategic planning team, responsible for China market assessment and Food Category strategy. Provide consulting services to key FMCG.

Mba, International) Program

Ba, English Language And Literature