• Spearheaded, and managed all of the company’s online and offline marketing campaigns end-to-end using platforms such as Google AdWords and Meta Business Suite • Pioneered the company's SEM through Google search ads and utilizing popular keywords to improve SEO of our website• Achieved an average of over 4.5% outbound CTR for the first 2 weeks of all Facebook/Instagram campaigns optimized for purchases• Achieved over 80% growth in the company's Instagram through planning various initiatives such as giveaways, and creating trending content such as reels and interactive stories• Created concise project proposals to get approval from the management team, and report the performance director and president of the company through intuitive PowerPoint presentations and in-depth written reports• Played an integral role in the organizational management of online orders by: - Educating new employees on the fulfillment process - Monitoring order due dates and supporting team members to ensure orders are fulfilled on time

• Pitched, spearheaded, and led the company’s first digital marketing campaign with Google Adwords and Meta Business Suite• Briefed Ad creatives to graphic designer for content production

• Worked closely with account manager to optimize ads and ensure client's goals are being met by frequently monitoring KPIs such as CPM, CTR, Purchases, and ROAS• Continuously found ways to improve clients' paid media campaigns to help reach their goals by offering suggestions to improve the clients' landing pages, and giving them examples of successful creatives to implement• Assisted setting up Facebook pixel on various website platforms including Shopify and WordPress