Responsible for leading Performance Media, Influencer Marketing, and Technology Teams.

Responsible for leading the Technology Team at IO Digital.

Responsible for Digital Media Strategy and Implementation of Hum Network which included Hum TV, Masala TV, and Hum News, and digital coverage of the events Hum Awards, BCW, and Masala Family Festival.Was also responsible for the Digital Assets of Hum Network on Social Media, Youtube, Websites, and Mobile App.

Created and implemented strategic direction, vision and processes for Technology related areas, including collaboration with partners / vendors / team members in finding the best and cost-friendly solutions for clients. Responsible for preparing business scopes / technology related agreements / training and guiding team members in learning and implementing new technologies. Designed and Implemented Amazon Cloud Infrastructure to sustain heavy traffic, increase online security and reduce costs for clients and the Company.

Created and implemented strategic direction, vision and processes for Technology related areas, including collaboration with partners / vendors / team members in finding the best and cost-friendly solutions for clients. Responsible for preparing business scopes / technology related agreements / training and guiding team members in learning and implementing new technologies. Designed and Implemented Amazon Cloud Infrastructure to sustain heavy traffic, increase online security and reduce costs for clients and the Company.

Responsible for all stages and types of IT initiatives and Project handling.Core Responsibilities: - BrandSynario - Nokia App Development

Responsible for all stages and types of IT initiatives for the business from proposal and requirements definition to project planning and implementation and to provide a proactive interface between the internal customers and the technical / programming staff to ensure effective definition of and delivery of business applications review and assess client requirements and manage application design through the various life-cycle stages from business needs through design and delivery.• Catalyst (Web-based School ERP) – Responsible for Conceptualizing, Design, Development and Implementation of Multi-Purpose Online School ERP for Education Institutes. (Codeigniter Framework, PHP, MySQL, Jquery, HTML5)• VidJin.com – A Video collecting and sharing social networking website where videos can be collected from Youtube, Dailymotion, Vimeo, Viddler and Blip.tv and shared with friends and family in social network. (Developed using PHP, MySQL Jquery, Youtube API, oEmbed API, Built Custom PHP Cache System for Optimal webpage deliveries and Server Load Balancing).• Accuchek.com.pk – Designed, Developed and Maintained Accu Check (Roche Pharma) Pakistan Website.• TravelJin.com – Responsible for Design and Development using Wordpress CMS.• ForexJin.com – Responsible for Design and Development using Wordpress CMS.• ShoppingJin.com – Responsible for Design, Development and Implementation of Online Shopping Cart system with e-Commerce and PayPal Integration.• MobilesJin.com – Responsible for complete Design and Development (Codeigniter, PHP, MYSQL, Jquery)• MyTest.pk – Responsible for complete design and development of Online Test Preparation from Aptitude Tests from Top Pakistani Universities.• TheCurrentAffairs.com – Responsible for Deploying, Designing, Customizing and Maintaining the Wordpress as News CMS with customized needs and requirements.

Responsible for all the Research, Design, Development, Expansion of Project and taking initiatives to improve Quality and User Experience. Developed Online Search Engine and Social Media Optimization Strategies to increase brand awareness and traffic inflows.The Project uses ASP.net, C-Sharp, Ajax Pro, JavaScript, Web services and SQL Server with stored procedures to achieve Fast & Reliable performance.• Direct, manage, and coordinate the services and activities of development staff.• Ensure that the morale, productivity, training, quality of work and discipline of the staff is at an effective level.• Manage resources and projects• Supervise and approve all design work.• Supervise and perform quality control functions to ensure that the work product meets and exceeds established business standards and practices.• Formulate and define technical scope of project objectives. Identification and scheduling project deliverables, milestones, and required tasks.• Develop project plans specifying goals, strategy, staffing, scheduling, identification of risks, contingency plans, and allocation of available resources.• Develop business processes that ensure developed application meets all project requirements.• Develop and maintain technical and project documentation.• Coordinate project activities with marketing, sales, engineering, operations, customer support, and client staff to ensure goals and requirements are met.• Establish standards and procedures for project reporting and documentation.• Prepare project status reports and keeps management, clients, and others informed of project status and related issues.