My role is to develop and grow Biomedia business, maintain and optimise existing key client relations throughout the UK, Ireland and Internationally in various wastewater treatment sectors.Responsible for ensuring revenue growth and business development in line with the Warden Biomedia UK and International commercial plan targeting growth in the municipal, industrial, servicing and package treatment plant manufacturers market for wastewater treatment sector.Effectively implement and control the marketing plans to achieve agreed business objectives, covering all marketing channels.Planning and developing the right marketing strategy to create the brand awareness amongst the target audience.Organizing and attending key industry events and exhibitions, develop good relationship with industry associations for networking and lead generation.Development of Warden Biomedia brand as a technical product manufacturer, improving communications around our value proposition and enhancing our reputation with the consistency in the message, maintaining the premium quality brand image and ensure consistent communication with both internal and external stake holders.Developed and oversaw marketing functions to identify key marketing strategies for successful new customer acquisition and sales growth.

Analyse and understand customer needs, market dynamics and the competitive environment.Effectively implemented and controlled the marketing plans to achieve agreed business objectives, covering all marketing channels.Coordinated with Business Development Manager for new business opportunities and participate in tendering process to be competitive at all levels.Developed new website and marketing literature to implement direct marketing strategy. Effectively executed and implemented all agreed marketing plans for other communication channels including media, public relations, and exhibitions. Ensuring objectives set and measured for all activity and brand message is always consistent.Specifically developed and delivered marketing through digital channels, working with internal and external suppliers to deliver activities including SEO.

Developed Marketing plan and interactive corporate calendar for agreed marketing activities across all brands and ranges.Facilitated the design process of product catalogue, newsletters, leaflets, and other promotional literature. Brief and managed design agencies to deliver book to time and within budget.Developed the new products launch strategy working closely with communication, buying and distribution teams.Created promotional material to support product launches and created seasonal promotional campaigns.

Analysed and identified marketing plan with customer needs, market dynamics and competitive environment. Carried out market research and customer surveys to assess demand, brand positioning, keyword analysis for SEO and web design analysis.Developed brand identity and ensure that core elements and values are applied to increase brand awareness and consumer retention.

Managed team of 3 supervisors and 25 staff members responsible for smooth functioning of different sections within the department in Flagship store at Oxford Street, London.Deputized as Store Manager of flagship branch on weekends and evenings managing five departments and 30 staff members.Managed monthly staff budget and ensured department was adequately staffed according to seasonal variations to maintain customer service and profitability with a strong emphasis on KPI’s. Motivated and trained team to provide a predominantly inbound customer focused service with adequate product knowledge, developing relationships and facilitating customer journey through advice to action.