Key responsibilities:• Launch & optimized online adverts through Google Ads, Meta Ads to increase brand awareness• Overseeing PPC campaigns monitoring their performance and return on investment• Managing the company’s email marketing campaigns• Planning digital marketing campaigns including Search, Display, Video & Social Media• Plan, execute and observed user tests, A/B tests and user tracking tools to uncover revenue opportunities and threats• Planning & designing… Show more Key responsibilities:• Launch & optimized online adverts through Google Ads, Meta Ads to increase brand awareness• Overseeing PPC campaigns monitoring their performance and return on investment• Managing the company’s email marketing campaigns• Planning digital marketing campaigns including Search, Display, Video & Social Media• Plan, execute and observed user tests, A/B tests and user tracking tools to uncover revenue opportunities and threats• Planning & designing newsletters (with the design team), and executing email campaigns• Planning social media calendar for organic community building• Sales funnel setup• Collaborate with internal teams to create landing pages and optimize user experience• Track and analyze website traffic flow and provide regular internal reports• Measure performance of digital marketing efforts using Web analytics tools (Google Analytics) Show less