• Data driven BPO solutions to US based clients via satellite office. Data storytelling / analysis / visualization.• Social media marketing & brand management on project basis for clients across different industries.• Additionally, managing investments in Lahore real estate market. Designed, built & sold multiple residential projects in the city whilst gaining satisfied customers.• Also carried out various revamp projects of residential & commercial properties for clients.

• Sales channel management and planning for complete air-conditioning solutions of York & Euro Aire brands.• Managing the Punjab region sales for residential & light commercial whilst driving resources in multiple cities.• Also managed a service solutions and installation team to provide support to customers.

• Joined as Marketing Manager for Carrier UAE and later elevated to the Middle East office.• Planned/executed the Carrier UAE annual marketing plan and budget for finished goods/service business.• 2014 onwards part of integrated regional marketing team for UTC companies; Carrier, Otis and Fire & Security.• Worked on synergy driven marketing & customer engagement programs in the 3 business verticals.• Sales channel management with segment-share analysis, corrective action identification, execution and review effectiveness with sales teams.• Conceived/carried out multiple Totaline & Carrefour co-branded campaigns resulting in surge in parts sales at company showrooms.• Simplified/improved the Carrier UAE authorized dealer selection process in preference to steady customers.• Drove the data based planning and execution of consultant coverage program for the four Carrier Middle East entities. Worked in tandem with project sales teams to develop the untapped channel segments.• Ownership for websites, literature, signage, advertising, tendering channel support and livery branding.• Conducted customer engagement seminars, symposiums and technical training workshops to build customer relationships and enhance commercial product sales.• Liaised with product development team for designing regulatory requirement driven product roadmaps.• Created awareness and drove channel support for residential products with in-store branding campaigns.• Planned and executed sustainable green product launches across the Middle East for the Carrier regional manufacturing facility.• Initiated and executed LEED trainings for customers in coordination with US Green Building Council for sustainable building designs.• Improved product appeal and company insight at various strategic industry platforms.• Led the revamp project of Carrier regional website for effective branding and communication to support sales.

• Developed strategic marketing plans for LG home appliances to reclaim lost share and brand position. This included corrective action for effective dealer network, to regain loyalties.• Drove the re-launch of LG brand & new flagship products through adv-promo, road show events and media campaigns. This included launch of the new aluminum coil condenser AC.• Planned & launched new washing machine co-branded campaign in partnership with Surf brand of Unilever.• Rolled out red carpet sponsorship of Pakistan Fashion week as niche segment marketing initiative.• Introduced Silver Line products for the local brand PEL into higher tier segment for increased revenue.• Also increased PEL brand awareness & recall with celebrity endorsement campaign of Hadiqa Kiyani.

• Developed and executed regional marketing plans to support higher sales achievements.• Structured regional distributors marketing plans to identify product gaps and improve channel effectiveness.• Also rolled out advertising and sales promotion plans for the region.

• Executed the marketing, branding and corporate communication functions for LG’s consumer electronics, IT and telecommunication products in the Middle East & Africa region.• Planned and executed regional product launches, road shows, product trainings and customer events.• Conceptualized and executed the regional advertising and sales promotion campaigns.• Controlled and monitored PR network agencies across the region.• Implemented a program for GSM mobile channel partners involving in-store communication and sell-out strategies resulting in 20% surge in total sales.• Successfully launched LG’s regional innovative products “71’ Gold Plasma TV” and “Qiblah Phone” with exclusive events. Designed and executed total ATL and BTL campaigns including a new TVC.• Planned & executed marketing project of “LG Digital Music Festival” in Dubai, Morocco, Syria & Egypt to support regional distributer sales.• Designed & carried out Dubai Autodrome’s first ever formula GT race “LG Super Racing Weekend” in collaboration with Eurosports team.

• Responsible for product marketing, business development, and customer account management.• Mentored marketing executives and developed dedicated product support teams through guidance, direction and coaching.