Full-Cycle Product Development: Directed the complete lifecycle of digital products, including websites, mobile apps, a custom POS system, and CRM solutions, ensuring each project met client needs and market trends.Marketing Strategy Execution: Spearheaded all-encompassing marketing strategies, integrating SEO, content creation, social media, branding, email marketing, and paid advertising via PPC and social media channels.Project Management and Team Leadership: Oversaw cross-functional teams across development, design, marketing, and CRM implementation, ensuring delivery of high-quality digital solutions on schedule and within budget.Client Relationship Management (CRM): Developed and executed CRM strategies to enhance client relationships, streamline workflows, and boost customer satisfaction and retention rates.Innovative Solution Design: Pioneered cutting-edge digital marketing, technology, and CRM solutions, driving growth and positioning Asteriks Digital as a leader in the industry.Data-Driven Decision Making: Leveraged analytics and performance metrics to refine marketing strategies, CRM initiatives, and product development, resulting in improved ROI and client success.Big 3 Client List:Dr. Ziauddin Group: Developed a 5-module CRM and POS system, created and implemented a new brand strategy, social media, and websites. Dr. Ziauddin Group is a leading private entity in Pakistan with hospitals, a medical university, cafes, and an educational radio channel.Nueplex Cinemas: Developed a CRM, Loyalty program, and POS system for food areas, managed social media, branded food segments, and led website and app development. Nueplex is Pakistan’s premier standalone multiplex chain.Frella Group of Restaurants: Created and implemented a CRM & POS system for three cafes, developed a loyalty program, and managed marketing services. Frella focuses on community-centric dining, managing three distinguished restaurant chains.Company Size: 30+ employees.

Successfully launched the 'DESIGNSTER' platform, a new initiative by Cubix, a full-stack software development company.Recruited, trained, and developed a cross-functional team, including marketing, sales, and design professionals.Defined and set KPIs, goals, and strategic direction for the next four quarters to drive growth and brand awareness.Led the development and execution of comprehensive marketing strategies, including digital, content, and social media marketing campaigns.Collaborated with product development teams to align marketing efforts with product features and customer needs.Managed the design team to ensure all creative outputs were on-brand and aligned with business objectives.Analyzed market trends and customer insights to inform marketing strategies and enhance product positioning.Monitored performance metrics and adjusted strategies to optimize results and achieve business targets.

Created and launched new concept/brands for new restaurants/cafesPart of leadership team launching Roger’s first ever technology cafe in Dundas SquareManaging the Food and Food services marketing and sales for high profile accounts; Rogers Canada, Royal Bank of Canada, Walmart, Toronto Zoo, Ontario Science Centre, Amazon, and Microsoft.Create, execute and manage marketing programs, promotions, and strategies for varying quick service units across the GTA.Execute retail marketing strategies planograms and best practices.Implement marketing moment strategies and events in the unitsMeasure, track and communicate results on initiatives on an ongoing basis to Senior Team.Maintain strong collaborative working relationships with clients, customers, and colleagues.Create and implement short term and long term marketing plans for each client.

Utilizing SEO and SEM knowledge to optimize site targeting for Long term care providerSuccessfully and effectively creating print/online advertorials, advertisements, and senior leadership promotional messages for target marketsCurrently leading a pilot project to create, develop, and implement new digital signage portfolios in all retirement homes and offices in CanadaSuccessfully recreating and maintaining MediSystem Branding across all marketing initiativesSurpassing expectations while managing and training marketing intern, administrative coordinator, and business development reps across Canada.

Directly managed 50 vendors simultaneously with $5M warehouse inventory and over 1000 SKUsAssisted in initial onboarding of Initium (Sears Digital)Assisted in back-end website maintenance, POS creation, maintenance, and launch.Reduced high priority inventory by 30%Reduced back orders by 75% through strategic planning to deliver products to customers on timeManage inventory and replenishment for over 7 departments in 95 full line stores.

Evaluated and analyzed the existing marketing plan and situation of library in order to suggest alternatives and an implementation planCreated and implemented a proposed marketing finance plan with budget of $8000.Aided the public library to increase attendance in the library through targeting specific audiencesSuccessfully performed market & finance analysis and suggests a new market segmentation for the library

Successfully organized “Spring Soiree,” declared most successful event till date for university; raised over net $2000 for a designated charity, with a budget of $3000Highest number of attendees for Event in past 38 years (450 + students)Produced a detailed proposal for events (timelines, venues, suppliers, legal obligations, staffing, and budgets)