Planning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel… Show more Planning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel mix is optimised for multi-country audiences to maximise campaign engagement, effectiveness, brand awareness and lead generation.Plan and execute all web, PPC, CPC, display advertising (Google Adwords and Remarketing) and Video campaigns.Measure and report performance of all Google campaigns, and assess against goals (ROI and KPIs).Design, build and maintain the social media presence of the brands on LinkedIn, Facebook, & Twitter using direct and 3rd party applications & tools like Tweet Deck, Hootsuite, SproutSocial, Buffer, TweetReach. Analyse performance data of social media and email marketing campaigns. Create monthly reports and post-campaign reports.Looking after the budget of the marketing department and making sure the budget spend is delivering ROI.Established new channels of distribution and represented company at various international conferences as a Media partner.Building strategic relationships and partnerships with key industry players, agencies and vendors.Managing the design and production of promotional materials, such as websites and brochures.Hire, train and manage a team of 12 people at the India & Singapore Offices of the company.Wrote a booklet titled "The 50 Social Media Tips" and frequently write marketing articles for Asia Advisers Network. Show less

Planning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel… Show more Planning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel mix is optimised for multi-country audiences to maximise campaign engagement, effectiveness, brand awareness and lead generation.Plan and execute all web, PPC, CPC, display advertising (Google Adwords and Remarketing) and Video campaigns.Measure and report performance of all Google campaigns, and assess against goals (ROI and KPIs).Design, build and maintain the social media presence of the brands on LinkedIn, Facebook, & Twitter using direct and 3rd party applications & tools like Tweet Deck, Hootsuite, SproutSocial, Buffer, TweetReach. Analyse performance data of social media and email marketing campaigns. Create monthly reports and post-campaign reports.Looking after the budget of the marketing department and making sure the budget spend is delivering ROI.Established new channels of distribution and represented company at various international conferences as a Media partner.Building strategic relationships and partnerships with key industry players, agencies and vendors.Managing the design and production of promotional materials, such as websites and brochures.Hire, train and manage a team of 12 people at the India & Singapore Offices of the company.Wrote a booklet titled "The 50 Social Media Tips" and frequently write marketing articles for Asia Advisers Network. Show less

To coordinate and manage A&P Contracts and activities with Media vendors, Ad agencies, web Master, Service providers etc.Producing and managing company press releases and interviews for the magazines like Expat Living, American Association of Singapore, ANZA, British club and Avenue Magazine and newspapers like Strait times and Business times.Co-ordinate with partner organizations for promotional activities such as Preview Party, Coffee Morning & Auctions, with organizations… Show more To coordinate and manage A&P Contracts and activities with Media vendors, Ad agencies, web Master, Service providers etc.Producing and managing company press releases and interviews for the magazines like Expat Living, American Association of Singapore, ANZA, British club and Avenue Magazine and newspapers like Strait times and Business times.Co-ordinate with partner organizations for promotional activities such as Preview Party, Coffee Morning & Auctions, with organizations such as Santa Fe, The American Club, US Navy, Canadian Assoc.Managing and updating of Social networking websites like Facebook etc for the company. Managing, editing and updating of the Company website using CMS based Joomla and HTML platform. Show less

Responsible for handling projects works for all local and overseas exhibitions & entertainment shows in the region like Sesame Street live, The Body Show Asia Tour, Fengshui Seminar etc.Promoting company events to advertisers and media agencies to secure sponsorship.Developing and formulating strategies to promote ticketing for live shows.Managing and updating of Social networking websites like Facebook, twitter etc for the company.

Professional experience of working with a global distributor of Yonex and Mikasa sports products. Planned successful marketing and advertising strategies, targeting and developing existing and new accounts, thus bringing more business for the company.Dealt with clients and presented them with the various technologies associated with the products thereby motivating them to buy the products in vast ranges.Co-ordinate and marketed the products in events and… Show more Professional experience of working with a global distributor of Yonex and Mikasa sports products. Planned successful marketing and advertising strategies, targeting and developing existing and new accounts, thus bringing more business for the company.Dealt with clients and presented them with the various technologies associated with the products thereby motivating them to buy the products in vast ranges.Co-ordinate and marketed the products in events and workshops.Presented and promoted different products in Exhibitions of different countries. Show less