Marketing Manager
CurrentPlanning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel… Show more Planning, managing and executing a tactical marketing strategy for the company in line with the company objectives. Responsible for the development of integrated marketing communications, PR, and content strategies to maximise ROI. Spearheading full 360 marketing activations that covers multi-channel platforms including paid media, social and content marketing and other channels focused on driving maximum reach, customer engagement and retention.Ensures that the channel mix is optimised for multi-country audiences to maximise campaign engagement, effectiveness, brand awareness and lead generation.Plan and execute all web, PPC, CPC, display advertising (Google Adwords and Remarketing) and Video campaigns.Measure and report performance of all Google campaigns, and assess against goals (ROI and KPIs).Design, build and maintain the social media presence of the brands on LinkedIn, Facebook, & Twitter using direct and 3rd party applications & tools like Tweet Deck, Hootsuite, SproutSocial, Buffer, TweetReach. Analyse performance data of social media and email marketing campaigns. Create monthly reports and post-campaign reports.Looking after the budget of the marketing department and making sure the budget spend is delivering ROI.Established new channels of distribution and represented company at various international conferences as a Media partner.Building strategic relationships and partnerships with key industry players, agencies and vendors.Managing the design and production of promotional materials, such as websites and brochures.Hire, train and manage a team of 12 people at the India & Singapore Offices of the company.Wrote a booklet titled "The 50 Social Media Tips" and frequently write marketing articles for Asia Advisers Network. Show less