Communication and Sustainability Leadership:Spearheaded teams to devise and execute integrated strategies encompassing communication and sustainability realms, showcasing an ability to think holistically about an organization's impact and messaging.Digital Marketing & Brand Strategy:Led digital marketing efforts across various social media platforms, demonstrating skill in leveraging diverse channels to reach target audiences effectively.Implemented marketing strategies… Show more Communication and Sustainability Leadership:Spearheaded teams to devise and execute integrated strategies encompassing communication and sustainability realms, showcasing an ability to think holistically about an organization's impact and messaging.Digital Marketing & Brand Strategy:Led digital marketing efforts across various social media platforms, demonstrating skill in leveraging diverse channels to reach target audiences effectively.Implemented marketing strategies through a range of media channels, displaying adaptability and understanding of the media landscape.Stakeholder Engagement and Relations:Developed effective media relations strategies, highlighting an aptitude for building relationships with key influencers and effectively disseminating key messages.Collaborated with government entities, indicating proficiency in navigating complex regulatory and political environments.Government & Sustainability Collaboration:Fostered collaborations with government ministries and departments, underscoring commitment to sustainability and impact-driven initiatives.Worked closely with multiple levels of government to align organizational goals with broader national objectives.Brand Enhancement and Reputation Management:Monitored and managed the brand's image proactively, displaying a keen sense of brand sentiment Content Development and Event Management:Curated a diverse range of communication materials and successfully managed eventsMedia Engagement and Crisis Management:Orchestrated public appearances and media engagements, demonstrating an ability to drive awareness and engagement.Led digital communication across various platforms and managed crisis communication effectively, illustrating versatility in managing diverse communication tasks.Sustainability Initiatives:Owned, managed and executed the sustainability strategy, reflecting dedication to impactful initiatives. Show less

Strategic Leadership: • Led PR, Internal Communication, Brands & CSR team, driving the design and execution of comprehensive strategies and plans. Coordinated diverse public relations activities for optimized brand engagement.Media Relations Expertise: • Developed a robust media relations strategy, effectively educating press, bloggers, and influencers about edotco's offerings. Secured high-profile placements in print, broadcast, and online media, consistently measuring impact… Show more Strategic Leadership: • Led PR, Internal Communication, Brands & CSR team, driving the design and execution of comprehensive strategies and plans. Coordinated diverse public relations activities for optimized brand engagement.Media Relations Expertise: • Developed a robust media relations strategy, effectively educating press, bloggers, and influencers about edotco's offerings. Secured high-profile placements in print, broadcast, and online media, consistently measuring impact and effectiveness.Event Management Excellence: • Managed seamless execution of on-ground events spotlighting major company milestones across Pakistan. Organized press briefings, media roundtables, meetups, and interviews for enhanced engagement.Brand Image Custodianship:• Responsible for strategic inputs in upholding the company's corporate brand image, ensuring meticulous execution aligned with brand guidelines and marketing strategies.Brands & Marketing Leadership: • Headed brands and marketing, driving the development of creative and marketing material in alignment with edotco Group's branding guidelines.Sustainability Integration: • Actively contributed to the integration of sustainability principles into edotco's communication and marketing strategies. Collaborated with cross-functional teams to ensure CSR initiatives were aligned with the company's brand image and values.Community Engagement: • Strategically engaged with local communities to foster positive relationships and support sustainable initiatives that had a positive impact on both the company and the communities it served.Stakeholder Education: • Developed and implemented strategies to educate stakeholders about edotco's sustainability efforts, promoting transparency and building trust.Environmental Awareness: • Promoted environmental awareness within the organization and among stakeholders, advocating for eco-friendly practices and initiatives. Show less

Strategic PR and Communication Leadership: • Expertly managed public relations and communication strategies at Jazz, overseeing execution across multiple communication channels. Successfully maintained alignment with strategic guidance from management for consistent brand messaging.Comprehensive Media Monitoring: • Led media monitoring efforts for extensive print, electronic, and digital coverage, effectively evaluating and reporting brand, product, and organizational… Show more Strategic PR and Communication Leadership: • Expertly managed public relations and communication strategies at Jazz, overseeing execution across multiple communication channels. Successfully maintained alignment with strategic guidance from management for consistent brand messaging.Comprehensive Media Monitoring: • Led media monitoring efforts for extensive print, electronic, and digital coverage, effectively evaluating and reporting brand, product, and organizational reach.• Communication Department, ensuring efficient internal information dissemination.Innovative Communication Execution: • Developed and executed communication strategies with innovative approaches, effectively translating strategic guidance into impactful communication initiatives.Government Relations and Advocacy: • Played a key role in successful lobbying efforts by forging strong relationships with media personnel and media houses, resulting in the reduction of taxation on the telecommunication industry.Technology and Entrepreneurship Promotion: • Initiated, designed, and executed the National Incubation Centre project, promoting the use of technology and entrepreneurship in collaboration with the Government of Pakistan.Digital Implementation Expertise: • Collaborated closely with digital and IT teams to implement and launch Workplace by Facebook for over 7000 employees, enhancing internal communication efficiency.Strategic Corporate Merger Communication: • Orchestrated the end-to-end communication for the largest high-profile corporate merger in Pakistan's history – the Jazz and Warid merger – successfully managing messaging and ensuring stakeholder alignment.Internal Communication Platform Enhancement: • Developed and maintained oversight of Workplace by Facebook for internal communication, consistently improving the platform based on performance analysis.CSR Strategy and Implementation: • Assisted in developing and implementing CSR strategies and communications Show less

Worked at LUMS from 2007-2010 (on contract) as the Head of Verbal Department for the National Outreach program. Led the entire NOP session in 2010 and was responsible for the successful induction of over 200-250 students at LUMS during the course of 4 years.

Writing and Communication

Implementation of Supply Chain Database project