On a mission to solve Web3 gaming adoption!

Making Web3 Gaming Seamless- Devised the strategic direction for the studio, focusing on mobile-centric gaming and NFT integration.- Collaborated with cross-functional teams to create engaging game designs, mechanics, and NFT projects, ensuring an enjoyable player experience- Developed and implemented a sustainable game economy, emphasizing long-term viability and successful commercial applications.- Led the Customer Acquisition strategy, spearheading the development of the referral Alpha App, achieving over 600k downloads and 80k DAU (Daily Active Users), and a social footprint of 150K across Twitter, Telegram, and YouTube.- Oversaw the successful Token Generation Event (TGE) on platforms like Bitmart & Pancakeswap, ensuring a successful launch, strategic marketing, and establishing partnerships for Initial Dex Offering (IDO).- Managed the company's website, ensuring its functionality, user experience, and alignment with marketing strategies, while actively engaging with the company's social media platforms to develop content strategies that increase brand visibility and audience engagement.

- Managed a diverse team of fashion designers, photographers, and graphic designers, harnessing their individual skills and expertise to collaborate on creative campaigns- Led the successful re-branding efforts of the company, overseeing a comprehensive transformation from top to bottom.- Aligned marketing strategies with new brand anchors to establish a coherent and consistent brand messaging across various channels.- Developed and implemented a growth strategy that propelled the company's expansion from a UK-based fashion website to a network of 15 franchise stores across the Middle East, Africa, and India.