June Lee Email & Phone Number

Remote

Brands: R+Co and Smith & Cult

Dallas/Fort Worth Area

Work to turn complex information into clear, compelling narratives using human & cultural insights, quantitative/qualitative inputs and secondary research. Develop compelling brand strategies that help companies build and activate products and brands. I help to unpack the future.Clients: Automotive, Beauty, Retail industries

New York, NY

Responsible for helping clients develop a nuanced understanding of the many ways the future may unfold—by interrogating the future for clues, mapping future challenges, and identifying strategic bets for growth opportunities over the next decade. Led clients across automotive, CPG and financial services industries by synthesizing macro level changes.

New York, NY

Helped clients create agile brands that thrive in today's disruptive market—by crafting solutions examining the implications of every brand choice and creating new experiences that opened new doors of opportunity. Key accounts: S&P Global, Citadel, St. Georges SocietyLandor, a global leader in brand consulting and design.

New York, NY

Developed consumer-centric insights and overarching global brand strategy for the Modern Girl that fueled all creative campaigns across Hasbro's Girls business. Included a total of 14 brands spanning from My Little Pony to Disney Princesses & Frozen. Grey, one of the world's top marketing and advertising organizations, serves one-fifth of the FORTUNE 500.

Basking Ridge, New Jersey

Identified key growth opportunities for the burgeoning Smart Accessories & Converged Devices group across the Health & Fitness, Smart Lifestyle, Toys & Games, and Connected Car categories; inputs used to help revamp the in-store experience across an eventual 1700 Smart Stores nationwide.

Ilsan, South Korea

Self-initiated endeavor to gain valuable international experience and learn more about my Korean heritage and culture. Developed guidelines for the school and Goyang region to educate incoming foreign teachers on government policies, school procedures, and Korean culture. Ultimately helped to matriculate over 60 percent of students to prestigious foreign.

Los Angeles, CA

Tourism New Zealand: Responsible for activating the 100% Pure NZ campaign in the mission to "enrich New Zealand" through the growth of international visitors, leading to a 12% increase in visitors within 1 year. Worked closely with the new business pitch team, resulting in winning the account from the incumbent media agency.

Mba, Marketing

Activities and Societies: Marketing Club, Women In Business, International Club

B.S., Advertising | Minor In Business Foundations