Director Of Marketing, Sales And Training / Owner Operator
Greater Los Angeles Area
• Conceptualized, built, and managed two full-scale operational restaurants, growing from $0 to $6.5M in total revenues, serving up to 500 guests nightly. Spearheaded project management, sales, marketing, training, and building brand visibility.• Exceeded projected sales revenue and profit goals set forth by corporate headquarters, becoming #1 franchise in North America through efforts in digital marketing, team development, and financial management. • Managed 14% labor costs by forecasting and implementing systems that resulted in optimal staffing to meet target projections. • Reduced food costs by 7%, developing programs that minimized food waste and improved inventory control.• Implemented training programs for management and hourly employees. Managed and developed training programs for overall product knowledge, which assisted with additional sales.• Developed programs to ensure high-quality, distinctively fresh food, maintaining high food safety standards, which reduced shrinkage and spoilage.• Oversaw counseling, disciplining, hiring, terminations, as well as enforcing all company policies and procedures.• Optimized staff duties by communicating expectations, performance appraisals, motivating, and coaching.• Improved weekly guest satisfaction, with a heavy focus on overall guest hospitality.• Served as business development leadership, optimizing e-mail list of 40,000 and VIP customers, and communicating events through e-mail blasts.• Hired and managed SEO vendor, customized and optimized website using brand materials, and placed Facebook and Google Ads. • Utilized TV commercials and radio spots to penetrate multiple channels, created franchisee partnerships to launch NBC TV co-op, and created weekly content for Los Angeles Times.
