● Responsible for Electronics and Travel & Gift categories, for Singapore Airlines and SCOOT sales channel ● Attained and maintained top sales category for Electronics, out of 10 categories● Achieved $20M in sales and advertisements● Managed relationships with 40 vendors covering 150 brands and over 3000 products ● Successfully negotiated and communicated best vendor terms, pricing and delivery ● Ensured maintenance of optimal inventory levels including inventory turns and reduction of aging inventory● Identified opportunities and promotional strategies to increase sales and brand awareness● Appointed member from Product Team to be part of workforce to revamp KrisShop Online

● Responsible for KrisShop’s online platform, www.KrisShop.com ● Managed top categories: Health & Beauty, Electronics, Fragrance, Luggage, bags and wallets that contributed over 70% of revenue● Drove category sales increase 60% by improving brand sourcing, assortment and marketing● Led supply agreement negotiations and achieved favorable terms that mitigate business risks, reduce product cost and inventory, resulting total cost saving strategies● Drove the expansion through initiatives, sourcing and onboarding new brands, increasing assortment and running tactical promotion, contributing to a growth of 25% in 2018 as compared to LY, 2017● Managed the development of concept store, With Love, SG and developed 12 brand shops within 2 months. ● Successfully launched 11 out of 13 official stores with international brands include Apple, Samsung, Bang & Olufsen, La Mer and Chloe. ● Worked closely with Singapore Airlines, KrisShop merchandising team to ensure brand guidelines are in place● Developed promotional strategy and ensure perfect promotion execution. Successfully launched campaigns include Anniversary sale, Beauty bag giveaway and 11.11 promotion● Worked closely with Design agency and Web developers to ensure all setups are properly executed to support campaign activation● Managed user experience of the website including site navigation, content development and promotional campaigns● Analyze web traffic and sales data, determining a growth strategy and opportunities for improvement

● Managing Prestige Beauty department - MAC, Bobbi Brown, Origins and NARS inclusive.● Planning and executing seasonal marketing initiatives/events/animation● Establish exclusive and pre-launch product campaign with various beauty brands● Responsible in identifying productive and non-productive area and review or expand new business/brand opportunities● Work closely with marketing department to ensure right brief and execution● Expanded product portfolio by introducing new beauty brands, driving significant sales growth and enhancing market competitiveness.● Communicate and resolve supply problems with vendors as appropriate● Review weekly performance reports highlighting sales, strengths and weaknesses

● Handles 30 International brands● Analyze, plan and manage budget within portfolio● Identify competitors and do brand comparison from time to time to achieve and maintain a competitive advantage in reaching and selling to the targeted market● Deduce appropriate price point for each product● Conduct negotiations with suppliers and manages contracts● Sourcing and reviewing the possibilities of new brands● Organized and maintained product information to support merchandising activities and identify merchandise opportunities to increase sales and profits● Monitoring brand’s integrity through shop/counter visits.

● Creating and managing digital content and activities on website and social media● Designing of marketing collaterals and sourcing of products for campaign use● Plan, oversee and assist in events. Setting and maintaining timelines and priorities on every project● Monitored the effectiveness of campaigns, share best practices, and help drive clients’ business growth by adding value● Responsible for all project budgets from start to finish● Coordinate with suppliers and sponsors for contract

● Designed Apparel and Accessories for the brand, Kappa ● Work closely with overseas factories and coordinated sampling and production until shipment● International sourcing and procurement of promotional items ● Participated, created, and supported in-store events related to new store openings, new product launches and seasonal events● Worked with sales staff and buyers at the showroom sale meetings● Daily communication with Principal in Italy for submission of new collections ● Attend annual licensee meeting in Hong Kong and Italy

● Research and relate trends ● Participated in the product development process● Communicated design concepts to manufacturers● Participated in fittings and managed corrections