Key role in visual storytelling and branding for diverse projects and campaigns.• Manages and executes a wide range of design projects, ensuring consistency with brand guidelines and delivering on-brand marketing collaterals.• Effectively collaborates with marketing and sales teams to conceptualize creative strategies and create high-impact visuals that enhance marketing efforts.• Develops and designs product catalogs and sales rep support materials, contributing to increased monthly sales and expanded brand presence.• Manages and maintains B2B online platforms, including the company website and various apps and marketplaces, to enhance brand visibility and generate new revenue streams.• Styles and photographs products for use across printed and digital channels, maintaining consistent imagery.• Initiated research and implemented a new digital print production setup, allowing for in-house short runs of packaging and marketing materials. This significantly reduces costs by 40% and improves turnaround times.

I developed visually compelling designs and user interfaces that enhanced user experience.• Collaborated with developers in multiple Scrum sprints to deliver the MVP, creating visual roadmaps, wireframes, and user/process flow, reducing rework and saving development time.• Created illustrations and storyboards in Doodly for explainer videos used in social media marketing.• Designed user interfaces for the web app and developed interactive mockups.

Established the creative direction for design staff and provided direct input throughout the creative phase.• Managed projects from brief to execution, ensuring on-time, within-budget delivery for client satisfaction.• Led the creative team, mentoring junior designers and ensuring quick project turnaround.• Conducted client meetings, pitches, and presentations, discussing project requirements, concepts, and campaigns.• Provided art direction and coordination with photographers, videographers, models, media, and event organizers for various projects.

ASAP is an advertising agency handling national clients and events.Fresh from my undergrad, I was lucky to land my first job in an ad agency. I handled logo identity designs, print ad layouts for tabloids, design for marketing materials for the agency's clients. I created several client presentations using Flash and Powerpoint. I was able to engage in several photo shoot requirements for the company. This experience taught me a lot in time management, setting priorities, team collaboration and sharpened my skills in the Adobe suite.