President
CurrentBecause consumer delight matters… I partner with clients to accelerate business growth and build organization capability by increasing the consumer centric-ness of products, brands & services. Specifically, I:o Identify non-obvious consumer desires, creates consumer models, and translates insights into new product ideas & brand building messageso Design advanced qualitative and quantitative research programs tailored to business needo Lead organizations through hands-on… Show more Because consumer delight matters… I partner with clients to accelerate business growth and build organization capability by increasing the consumer centric-ness of products, brands & services. Specifically, I:o Identify non-obvious consumer desires, creates consumer models, and translates insights into new product ideas & brand building messageso Design advanced qualitative and quantitative research programs tailored to business needo Lead organizations through hands-on business-building consumer research o Strengthen upstream product pipelines with new benefits spaces and innovative products Show less